YouTube is the largest video hosting in the world with an active monthly audience of two billion users. At the same time, YouTube’s algorithms act in such a way that each viewer is offered videos that are interesting to him. The task is not an easy one – at least 400 hours of new video materials are uploaded to the platform every minute.

SEO on YouTube

SEO in YouTube is the optimization of both the video, the playlist, and the entire channel as a whole in order to take top positions in YouTube search for the topic of your videos.

When a YouTube user enters a search query, he sees not a simple list of the most popular videos, but a more complex selection of materials. Results are generated in response to user queries for keywords. Accordingly, the better the video metadata matches the query, the higher the video appears in the list of results.

Of course, the position of the video in the search results is influenced by many other factors, including the viewing time and the frequency of transition from the search results, and much more. By the way, we are recommended to ​​stream with Why? It’s all about their unique service. You can play your streams in a loop. That is, you upload your video, or even several videos to their service. Then make your playlist out of these videos and start streaming. When the playlist ends, Gyre service starts again. This way your stream will run all the time.

YouTube Video And Streams SEO Tips

Because YouTube is built much like a search engine, you can use the right keywords and tags to take advantage of its ranking algorithms.

Video keywords

  1. Explore the Traffic Sources report in YouTube Analytics. This will help you figure out which keywords viewers most often use to find your channel.
  2. Explore trending search interests with the help of special tools – Google Trends, Google Ads Keyword Planner, various online services and programs for youtube keyword research.
  3. Work through the search results for keywords that are not very popular at the moment. This will help you find a niche that still has a small reach in order to further attract its audience to your channel.
  4. Analyze videos of successful competitors and borrow their keywords wisely.
  5. See what content is on the Trending tab. Perhaps these videos will give you ideas for future videos.
  6. Translate subtitles and video metadata into other languages ​​to attract viewers from all over the world.

Video and Stream title

The title is the first thing the viewer sees. It should be such that the visitor knows what to expect from watching the video.

  1. The number of characters is no longer than 60.
  2. Put important information at the beginning.
  3. Make sure that the title of the video can be seen in its entirety on the smartphone, without breaks, both in the search and in the recommendations.
  4. Avoid a lot of CAPITAL LETTERS AND SPECIAL CHARACTERS in the title!!!
  5. Do not use profanity.

Video and Stream Description

The description should give your viewers an idea of ​​the content of the video.

  1. State the essence of the video meaningfully, clearly and clearly. No need to stupidly drive in popular keywords.
  2. Be original, but try to keep it within 1-2 paragraphs. The essence of the video is in the first two sentences, the rest of the text is additional information about the video or channel.
  3. Use search queries in the description that most accurately reflect the essence of the video.
  4. Put the most important (key) words at the beginning of the description.
  5. No need to make a description that does not match the content of the video. This is misleading to viewers and is prohibited by YouTube rules.

Video and Stream hashtags

Hashtags are also considered keywords, but they are intended for direct user searches. The hashtag starts with the # symbol.

  1. Analyze the subject and content of your video, and base on this when highlighting characterizing words. They will be hashtags.
  2. Place hashtags in the body of the description.
  3. Don’t go overboard with the quantity – 2-5 hashtags will be enough. In any case, there should be no more than 15 of them – such a YouTube limit.
  4. Hashtags work especially well when some high-profile events take place, and new videos released by popular or novice bloggers are shot on these topics. Then a large number of people are looking for information on hashtags and you can attract a huge audience.