Setting up a new business can be exciting and rewarding, however, if it’s unchartered territory, you may be feeling a little overwhelmed by all the things you need to organize and do. Rather than waste precious time trying to figure out if you’ve missed something, check out our list of essential items you will need to ensure the smooth running of your business below.
A Website
A fantastic website will be a starting point for people who want to get to know your business. In this digital age, a business without a website is not worth its salt, so making sure you have not only a great site, but strong content is essential. Depending on the type of business you have, you may be able to create your own, using online templates. This is a quicker, more cost-effective way. However, if you are an online-only or an international business, you’re better off hiring the services of a professional web developer, who can design and build you a fantastic site that gets your brand out to the masses.
Visiting Cards
If your business is more focused on local trade, business cards and visiting cards are a great touch to keep you connected to others. Your card will need to have a lot of impact to avoid being lost in the shuffle, so design a card that really stands out and tells the receiver what you and your business are all about. You can create a beautiful visiting card design online and have them delivered right to your door, ready for you to circulate.
Social Media
Social media is the best and cheapest way to advertise your new business, so getting it right is important. Set up social channels that feel appropriate to your brand. If you’re working on serious or professional projects, opt for Linkedin as your main channel. If your company sells fun jewelry on Etsy, try TikTok and Instagram as your preferred online outreach. If you are a social media whiz kid then, by all means, take control of your channels for promotion and customer interactions if you don’t know your Pinterest Boards from your Twitter posts, consider hiring a freelance social media expert who will be able to manage your online presence for the benefit of your new business.
Search Engine Optimisation
Search Engine Optimisation (better known as SEO) is an online practice that places your website on a search engine page. The better your SEO, the higher up in the ratings you will place. As a result of this, your website is more likely to be viewed, rather than nestled deep into the endless pages of Google. SEO can be a tough nut to crack and it comes with many unknown rules, so you will need to brush up on your skills before you attempt to add too much optimization to your website content. If you’re unsure it’s best to engage a professional who will be able to assist you with all of your SEO work.
Security Software
If your business deals with clients or customers and their data, you will need to ensure their online safety. Having the correct software will keep data safe and help protect yourself from online leaks or hackers. If you’re dealing with a huge amount of data via an online store, splurging on high-tech security software will be your best investment.
A Business Bank Account
Business accounts must be kept separate from your personal bank accounts, so make sure you have one set up. It will also help with your tax returns as your cash flow will be separate and you’ll be able to manage your finances better. Your personal bank will be able to help you set up a business account quickly and easily.
Insurance, Permits, And Licenses
Depending on the business you have, you may need to get permits for your new company. Research what you will need but insurance is usually required for any business, particularly if you have any employees. If you have an office building you’ll need to make sure you have building and contents insurance. Income protection is a great idea as you’ll be covered if anything goes wrong and still have protection for yourself.
Packaging
If you’re sending out physical products, purchase branded packaging to send out your products in. it will make you look professional and your clients will keep coming back for more.
Which of these will you be adding to the list for your new business? Share in the comments!
