Custom dashboards are a great way to get up-to-date information on your company. Whether it be sales data, employee performance, or whether you need to know the weather for tomorrow, custom dashboards can do it all.

They make handling day-to-day tasks easier and save time in the process. What’s not to like? Custom dashboards are easy to use and can help make your life much more manageable, all while saving time.

You’ll never have to wonder what that one statistic is again; with custom dashboards, you’ll always know.

Let’s jump into the reasons why you should start using custom dashboards. To learn more about website personalization, head over to Viafoura.

What is a dashboard, and why should I use one?

Custom dashboards are an excellent way to get the most out of your analytics. A dashboard will allow you to see all of your data in one place, which is much more convenient than having to go through several different screens.

There are also several custom dashboard tools available, such as Google Data Studio and Tableau. These options allow you to choose the data that is most important for your business goals and create a customized experience based on what actually matters.

Why customizable dashboards are better than off-the-shelf solutions

It can be hard to make sense of all the information available on a website, but it’s even harder when you have multiple websites and need to switch between them. Custom dashboards help simplify this process by providing you with an overview at a glance.

Plus, it’s easy to switch between different dashboards depending on what you need. Not to mention, custom dashboards can be shared among team members, which helps increase transparency and collaboration.

To add to this, the larger the team, the more important it is to make your data accessible. You can’t expect all of your employees to be as tech-savvy as you are; custom dashboards will help them visualize and understand what they need to do.

The benefits of using a custom dashboard for your business

Custom dashboards have many benefits for your company. For example, it allows your employees to see the metrics they care about and want to focus their work on. Putting in extra effort when you do not have a clear goal or objective will be futile.

Custom dashboards allow everyone who is part of your company’s team to access important data that can help them make decisions for themselves, rather than relying on another person within the organization, which saves time too.

One downside may be that custom dashboards can be expensive, depending on if it is an internally-built dashboard or one built by a third-party vendor.

The cost associated with developing these solutions can range from $250 to $300 per user/month and can cost much more depending upon what needs to be done and how many users need access to the data. What’s more, the ongoing maintenance costs of a custom dashboard solution can be significant, ranging from several hundred dollars to thousands per month.

Client-specific layouts

If you want your dashboards to work well with different numbers of people on them – including lots of members or just one – client-specific layouts make sense as they prevent important metrics from getting “lost” in a sea of distractions.

It also helps ensure less time is spent rearranging items midstream when viewing things like geo maps or scatter plots since everything will already be preselected into its ideal spot.

Memory and client relationships

As we mentioned earlier, keeping all of your data handy and up-to-date on a dashboard is incredibly important.

Not only does it help you keep an eye on things as they happen, but it can also be very helpful when having to do quick searches or sorts for basic metrics like revenue by month.

Memory becomes another thing altogether if you’re using more complex queries – especially those involving multiple members at once (which incidentally are some of the most popular).

Perceived client value

Finally, custom dashboards are also a great way to convince clients that they’re getting more value from your product. It can be hard for some people to believe that their analytics software is providing them with anything other than graphs of data.

But, when you take the time to present it in an appealing and easy-to-digest manner (like on a dashboard), it becomes much easier for users to see how things like traffic sources or user engagement contribute towards larger business metrics.

This not only helps increase ROI but may even help provide some peace of mind as well if stakeholders have been worried about what exactly is being done with all this data.


There are many benefits to using custom dashboards, depending upon your business needs. Custom dashboards allow employees to see the metrics they care about and want to focus their work on while also saving time, money, and resources for companies, which is always a plus.