Blogging is a powerful tool that can be used to increase your visibility and boost the success of your business. However, many small businesses don’t realize the full potential of blogging, or how it can help them reach their goals. Here are five surprising benefits of blogging for your business that you may not have considered. 

1. Establish Credibility 

When you write blog posts on relevant topics in your industry, it gives you an opportunity to showcase your knowledge and establish yourself as an expert in that field. By providing useful information about topics related to your business, you demonstrate that you’re trustworthy and credible, which can attract more customers to your business. 

2. Increase Traffic 

When done correctly, blogging can be a great way to increase traffic to your website and bring in new customers. You can use keywords in your blog posts that will help search engines find them more easily, and share them on social media platforms such as Twitter or Facebook to get even more eyes on your content. Additionally, if other websites link back to yours, this helps search engine rankings because it shows Google (and other search engines) that other people value what you have written. 

3. Improve SEO Rankings

Blogging regularly is one of the best ways to improve SEO rankings for your website because it adds fresh content for Google (and other search engines) to index each time you publish a post—which means that more people searching for topics related to what you are writing about will find you easier than before! Plus, by including relevant keywords throughout each post, it further helps with increasing visibility by ranking higher in searches related to those words/phrases. 

4. Build Relationships

While blogging should not be considered a replacement for customer service or human interaction with customers directly through emails or phone calls, it does give potential customers an idea of who they would be interacting with before making any decisions about doing business with you since they read personal insights into the company through the blog posts written by members of staff or owners themselves! This allows customers feel like they know the people behind the product or service they are buying from – creating loyalty towards the brand instead of just buying something without knowing its origin story/creator(s). You can use sales enablement process for build relationships  because it gives you best tools, content and resources.

5. Generate Leads

As mentioned before, blogging can help drive traffic and new visitors to your website which means there is potential for generating leads through blogging! For example; if someone finds one of your blog posts interesting enough to click through and visit the rest of your website then there is a chance they might sign up for a newsletter subscription or fill out a contact form – allowing you to capture their contact info so that future marketing efforts (such as email campaigns) will reach them directly when necessary! 


Blogging can provide numerous benefits for small businesses looking to increase visibility and build relationships with their target audience. From establishing credibility as an industry leader, driving traffic increases from various sources, improving SEO ratings through strategic keyword usage–all while building relationships with current and prospective customers–blogging has become essential for any business trying stay competitive today! With these five surprising benefits in mind, now is the perfect time take advantage of all that blogging has offer!