Did you know that there are roughly 12- 24 million online businesses globally?
While this may be good for customers, it spells trouble for your online business. Why? Your customers have thousands of options to choose from, so you may lose them if you’re not careful.
How do you maintain your customers and attract new ones? Simple: By putting in the work to make your brand stand out from the crowd. To increase traffic to your site, your content creation must be well-thought-out and planned.
Guest post services can elevate your business in a way no other strategy can.
Curious to learn how? Read on as we explore some of the benefits of guest blogging services for your business.
It’s a Form of Organic Marketing
Digital marketing involves two primary forms of marketing – organic and paid marketing. Businesses have focused so much on paid marketing that customers no longer feel like it’s trustworthy.
After all, who’s to say that a paid influencer will tell the truth about a product? Or that a paid ad will reveal everything there is to know about a specific product or service.
Customers prefer organic marketing because it’s not overly product-focused. They’re more likely to buy a product linked in a guest post than in an ad.
Tapping into the guest post space can increase your online sales. Any marketer worth their salt will tell you that organic marketing is the future.
It Provides Natural Backlinks
Backlinks are links on one website leading visitors to pages on other websites. They’re essential since all search engines consider them to be ‘votes of confidence.’
Over the years, search engines such as Google have made numerous changes to their algorithms. However, quality backlinks continue to be one of the most important search engine ranking factors.
Guest posts are a natural avenue to incorporate backlinks to your main page. Using them presents your page as credible to all major search engines.
It Improves Search Engine Ranking
Every year we see SEO alternatives that promise to make SEO irrelevant. But, SEO becomes even more relevant with time, as it’s one of the main contributors to sites’ visibility. Thus, it’s essential to implement strategies that improve your ranking.
Guest post writing has all the makings of a successful SEO strategy. It gives clients information that’s relevant to your site and contains natural backlinks. These are among the core factors Google and other search engines use to rank websites.
So, writing articles for host sites will help you grow your website. Produce enough guest posts, and you may be your potential clients’ first search result.
It Boosts Brand Awareness
We all want our businesses to receive the same recognition as popular brands like Apple or Nike. It all starts will letting customers know you exist and showing them your value. Guest posts incorporate links that lead back to you on other websites.
Customers are inherently curious and will want to click links on major sites. This translates to more eyes on your site and product offerings.
Guest blogging allows you to tap into a potential market you may not even know exists. Remember, most host sites explore many varying topics. Readers could come across your article while researching something else and become customers.
It Increases Web Traffic
Each guest post you create will contain links that lead to your desired pages. The more posts you have, the more links and exposure you will have.
Guest posts open your site up to millions of readers on the internet. These millions could translate to impressions, qualified leads, and ultimately, sales. You only need to find a host site that receives many visitors.
It Gives You Access to Quality Consumers
Contrary to popular belief, guest posting isn’t as easy as sharing links in random forums. Sure, sharing links across multiple platforms increases web traffic. However, because this traffic is irrelevant to customer searches, it doesn’t translate into sales.
Guest posting may be more complicated, but it’s also more worthwhile. With guest posting, you provide content for customers willing to try your products.
You then create a pathway that leads to you and not your competitors through backlinks. So, you’re more likely to see higher conversion rates with guest posts than with random shares.
It Helps You Maintain Existing Customers
Guest posts focus on educating customers rather than selling products. This is critical because customers today regard selling-focused content as untrustworthy.
Focusing on more than just your sales shows your customers that you care about them. This translates to increased brand loyalty.
Remember, maintaining clients is easier than getting new ones. It’s also better for your business as existing customers are a vital source of new ones. So, it’s essential to take advantage of all avenues that allow you to keep your clients coming.
It Improves Your Credibility
Did you know that 89% of customers read online reviews before buying products online? This goes to show the skeptical nature of online shoppers.
Most online customers need reassurance that you’re a trustworthy brand. After all, online businesses don’t exactly have the best reputations.
You can ease your potential clients’ worries through guest blogging. Customers are likely to trust guest posts because they involve a third party (the host site).
Most host sites verify the credibility of all the content they post on their websites. So, their posting of your articles is a vote of confidence in your brand. This is all the convincing most skeptical online buyers need.
It Helps Build Beneficial Relationships
Guest blogging builds a symbiotic relationship between your brand and host sites. You write articles for these sites, and they help you grow your website through traffic.
This relationship is beneficial for several reasons. First, it may be the gateway to your expansion from a B2C brand to a B2B brand. Some of these sites may become your clients.
You can also expand active collaborations with host sites by sharing specific resources. This cuts expenses for you and the host sites, thus improving your bottom line.
It Improves Your Online Authority
Presenting a strong online authority is key to your business’ success. Some companies are lucky enough to achieve this through blog posts alone, but many aren’t.
Supplementing your blog posts with guest posts allows you to present yourself as an authority. That’s because guest posting enables you to affiliate your brand with authoritative blogs.
It Boosts Your Social Media Following
Did you know that roughly 58% of the global population is on social media? This makes social media just as crucial as websites for online businesses.
Guest blogging is one of the surest ways to improve your social media visibility. Some host sites create profiles for businesses that contribute to their content. You can add your social media links to the profiles to encourage site visitors to engage with you.
Though social media isn’t an SEO ranking factor, it can affect your website’s ranking. Social media drives site traffic since it increases your content’s visibility. Over time, this translates to better search engine ranking.
It Improves Your Communication Skills
Host sites look at various factors when deciding whether to accept your content. Among them is your communication skills, as these sites don’t publish low-quality content.
Continually writing guest posts can hone your writing skills. This translates to better communication with clients on other media like emails.
It Allows Strategizing
One of the most significant benefits of guest posts is that they are easy to track. You can check your posts’ performance on different sites using easily accessible tools.
This is important for two key reasons. One, it allows you to identify the best-performing sites to continue collaborations. And it highlights sites that don’t convert so you can redirect your resources to those that do.
This saves you a lot of time and allows you to focus on your highest converting visitors. Remember, you need the traffic to continue operating your online business.
It Increases Sales
Guest posting services increase sales, which is the key focus of any online business. The more potential customers see you, the more they’ll be willing to buy from you.
Similarly, the more the votes of confidence from host sites, the better your sales. Guest posting may be the answer you’ve been looking for to increase your profits.
How Do You Choose the Right Guest Posting Service Provider?
Let’s face it! Creating guest posts by yourself while also running a business can be challenging. That’s where guest posting service providers come into play.
They’re experts in creating content, so they’ll most likely deliver better results. But, how do you ensure you choose the right service provider? Read on for a breakdown of tips to guide you.
Look at Their Client Reviews
You can dodge many bullets by assessing a service provider’s customer reviews. They’ll tell you everything you need to know about their professionalism and quality.
Most service providers have past client testimonials on their websites. You can start by reading them and move on to reviews on other sites. This is essential since the provider may choose not to post negative reviews on their site.
Assess Their Portfolio
Any worthwhile guest posting service provider will show you their portfolio. A portfolio contains information on the service provider’s past campaigns.
Check whether the campaigns successfully drove traffic to their customers’ sites. Also, check whether the service provider has dealt with businesses in your niche. Hire them if they’ve succeeded in providing quality guest posts for your industry.
Check Their Publisher List
Most guest posting service providers have ready publisher lists for their clients. These are the potential sites that’ll post your guest article.
When checking your options, pay attention to the publishers’ domain authorities and traffic. Don’t forget to assess their niche to determine if their visitors can become customers.
Ask About the Turnaround Time
Timing is crucial when executing online marketing campaigns. You don’t want to publish an article on a popular issue long after it has become irrelevant.
Always ask your chosen service provider about their delivery time. Be sure to get the agreed-upon time in writing for easy follow-up. The right service provider will include a penalty clause in your agreement.
Assess Their Writing Skills
You know your customers more than anyone else. So, you understand the kind of writing that appeals to them.
Examine your service provider’s guest posts to see if they can attract your clients. If not, look elsewhere because the ideal service provider may be right around the corner.
Test the Waters
You’re allowed to be as picky as you want when choosing a service provider. You don’t have to commit to a long-term agreement if you’re not sure you’ve chosen the right company.
Start by making one order to determine if they deliver all they promise. Assess the company’s support, turnaround time, and article quality during your test run. Only hire them for long-term deals if you’re satisfied with their work.
Consider the Cost
Most people dislike asking about prices because it makes them appear cheap. However, cost inquiries do not always imply that you are looking for low prices.
Asking about charges allows you to determine whether providers are within your budget. After all, you’re running a business and shouldn’t spend more than you can afford.
The right service provider will give you a full breakdown of their charges. Expect to see content development, host site outreach, and follow-up costs. Don’t be afraid to shop around if you find one provider too expensive.
Invest in Guest Post Services to Grow Your Brand
We can’t be sure about many things in business. But we can assert that guest post services are here to stay. Their benefits are too many and crucial for any online business to avoid.
Guest posts contribute to increased brand awareness, credibility, and visibility. All these result in improved search engine ranking and increased web traffic. You can’t afford to miss out on these benefits.
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