The first problem with NFT creators is that they think people should buy their items just because they believe they should. Now we’re past a stage where you can post any idea and expect people to buy it because you think it looks cool and you have some crazy merchandise ideas.
When any product is launched on the market, it usually goes through 4 distinct stages according to our NFT marketing agency, which are;
It takes less than 5m to start a project on OpenSea, and we are generally in the saturation phase of NFT production.
Today, the value of your project will be determined by the community, not by the people who came up with the “million-dollar idea.” With that in mind, you’ll either need to be an influencer with a large following (who already follow your word) or slowly hone in on it with some serious marketing and community engagement.
Please understand that if your project has zero value, no one will care about your NFT giveaway in your roadmap… The zero percent of zero is zero.
What can you do if a community is vital?
It’s quite simply in line with their values. When you align with someone’s values, not only will you have someone who will consider buying your project, but you will defend your project. In this era, when everyone is a “keyboard warrior”; people defending your project for free are invaluable.
People’s values can vary wildly but consider yours first, as this is always the easiest for you to cultivate. I saw this value or audience gap when influencer Chandler Hallow, known for the influence of Mr. Beasts, announced their “Strange Hands” project.
Chandler has over 1 million followers on Twitter, but their project’s Twitter page has only 1831 followers a month after promoting it. People with an engagement rate of over 4% will see 6 straight from his page with more conversions for tweets.
The problem with this effect is that it doesn’t match the audience, which could be teenagers who can’t afford $150 in ETH gas, let alone a nice hand.
That’s not to say the Strange Hands project won’t be a success. Either way, the key is to understand your audience and how you adjust so you can explode. The merchandising idea behind an unestablished brand is hard to sell.
So what can I change?
It depends on where you are with the project. But you have two main options: first, stop being greedy and try to sell 10,000 NFTs at 0.6ETH each, only posting a smaller run to build a tight-knit community.
Or another option is to stop and start over, aligning with some of the following trending topics and the values of your target audience.
- The Metaverse
It isn’t just talking about it; it’s about showing that you’re already involved in the metaverse.
- Play 2 Earn
It has a working model. Many projects are talking about integrating their projects into the P2E model. Action sells out projects faster than roadmaps.
- The DAO
Already has some projects using NFTs services as the basis for A, funding DAO or B, and community voting on future developments.
In the process of finishing
Creating a sold-out project is not easy. It takes months of preparation, ideation refinement, and collaboration. Get opinions outside yourself, and you’ll easily convince yourself that you will make millions.
My biggest advice is that when creating your idea, you need to be passionate about the vision behind the project. If you’re not, I can guarantee your marketing and team won’t either.
One of the best ideas to guarantee your NFT success is finding a good NFT marketing expert to help you understand the NFT space. If you get the right NFT consulting agency, building your community will not be challenging as it used to be. This is why we recommend The Green Republic to show you all about NFT and blockchain.