Delante has created multiple guides that show our readers why they should focus on Data Driven SEO (DDSEO) rather than other approaches to marketing their products or services online. But you may be wondering, why are people searching for data driven seo? Data driven seo differs from other forms of marketing in several key ways, and this article will provide insight into why many companies should consider implementing DDSEO into their marketing strategies moving forward.

What is Data Driven SEO?

The benefits of data driven SEO are obvious, but it can be tough to determine what kind of data you should be collecting. That’s why today I’ll introduce you to an easy way to identify high-quality keywords that drive qualified traffic—without much work on your part. I’ll also teach you how to collect user feedback so that you can truly understand what makes your users tick. With these two simple techniques in place, there will be no mystery behind which keywords will help bring in more customers and higher conversion rates! Follow along to learn how data driven SEO can transform your marketing and visit for more information.

What is Data Driven Marketing?

The phrase data driven has gained increasing popularity in recent years, becoming associated with best practices in marketing, digital analytics and even finance. This is hardly surprising when you consider that data can be used to help shape just about every part of an organization or project. To get more clarity on why data driven is so important, it’s worth learning more about exactly what drives things in general. The dictionary defines data as simply a plural of datum. But what are they? At its most basic level, a datum is an observed occurrence, fact or item of information that you choose to record. There are two types of datum: primary and secondary. A primary datum is one that hasn’t been derived from anything else.

Who Uses Data Driven Marketing?

While you’ll see some modest improvements from time to time, data-driven SEO is a long-term effort. Changing your content and site structure every few months won’t get you far. In fact, it can confuse search engines, which will then rank your pages worse than competitors that have been producing high-quality content consistently over time. If you want to be considered an authority on a topic, your best bet is to keep providing value over an extended period of time. And remember: link-building takes time, too; buying links or borrowing someone else’s hard work won’t help with rankings either.

When Does this Method Work Best?

Since there are various approaches that can be taken when it comes to data-driven SEO, each site owner will find their own style. If you’re curious about what specific metrics you should track, keep an eye on pageviews, time on site and bounce rate. These three factors are easy to track in Google Analytics. Another thing you should do is create an editorial calendar so you have a plan of attack each month when it comes to creating content that will help increase your rankings.

How can you use data driven marketing on your own website?

One of my favorite mantras in digital marketing is test, learn, iterate. You can apply that to nearly everything you do online, but it’s particularly pertinent to search engine optimization (SEO). This isn’t an area where you can guess—there are too many variables and too much money on the line. Your website depends on it ranking well. So here are some ways you can apply data driven marketing tactics to improve your site’s SEO performance today!