Social Media Marketing [SMM] is an effective promotional tool that small businesses must never miss. Nearly 200 social media channels are residing on the internet offering different services. Some experts suggest gaining familiarity with nearly 75 but the daunting aspect is which one to choose for business marketing as all are not the same. Every platform has its quirks in how they respond to content.

Before investing in SMM the first step is to prepare a list of channels suitable for your business. Remember to choose one, nurture it, and run it successfully before moving to the next one. Launching several channels together seems an easy task but the possibility of success reduces a lot.

How to choose the right social media platform for successful business marketing?

Consider your business nature

If your business is B2C [business to consumer], then Instagram and Facebook will help to gain visibility, engage, and interact with a target audience. If your company is B2B [business to business], then Linkedln will help to target existing and prospects as well as build a personal relationship. YouTube is also a great platform for sharing, which everyone can use. You can seek help from the consultants at and have your profile created and posted on a variety of social media platforms.

Identify target audiences hangouts

Small businesses need to ensure that their marketing budget works hard. Rather than posting on the new social media platform, they need to spend time identifying their target audience and where they hang out.

For example, if your target customers hangout on Facebook then go there. If you own an e-commerce store then go to Instagram. It is essential to gain visibility before your target audience. Identifying allows you to consistently post interesting content on the chosen platform and create an impact.

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Consider demographics

When you research customer demographics, the platform list will narrow leaving you with the most beneficial to pursue. While selecting from the narrowed down list do some research. Never spread across multiple platform management at the same time.

Competitor research

Competitive analysis is crucial because it offers an insight into the platforms they use, engagement percentage on each channel, and which ones are working. It doesn’t mean you should not do it because your competitor does but it is helpful to gain an inkling of what your niche rivals are up to. It allows making an educated decision.

Align with SMM goals

The purpose you entered the social media landscape will even affect your decision. For example, if your goal is brand awareness then several publishing sites and guest blogs can help to share engaging content with followers.

If you aim for customer support then Facebook and Twitter top the channel list before Instagram. Just because your business can have an Instagram profile does not mean it must. Your company goals will impact the platform to choose.

Build consistent SMM strategy

Maximize reach with minimal effort is the key for small businesses. So, concentrate on a particular social media channel. Create a consistent and maintainable content strategy rather than pushing content on every key platform. Ensure to tailor content for, if you post on a couple of social media platforms. Never publish the same message on every channel.


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