WhatsApp is the most widely used messaging app on the planet. It’s no surprise that Facebook (the creators of WhatsApp) expanded its platform to include a corporate application: WhatsApp Business, with 2 billion active daily users exchanging 65 billion messages every day.
WhatsApp Business is an over-the-top (OTT) chat service that gives customers the functionality and convenience of personal messaging. Today, this popular messaging network is used by over 5 million business users.
OTT messaging apps are third-party alternatives to mobile network carriers’ regular texting services. WhatsApp is a messaging service that allows users to send and receive messages over the internet using connected smartphones, laptops, desktop computers, tablets, and even smartwatches.
Bulk WhatsApp Sender Business becomes an essential component of a successful omnichannel marketing strategy when utilized in conjunction with other mobile platforms.
Benefits of WhatsApp Business
WhatsApp sports a multitude of benefits with its platform to businesses. Having said that, let’s understand the top benefits that WhatsApp offers to its users from a business point of view.
● Facilitates Two Way Communication
WhatsApp Business allows businesses to participate in two-way texting with clients using an app that most people are already familiar with. Businesses can use the app to access a variety of client communications and campaigns in a quick and easy method.
● Enhanced Customer Care Service
Long hold times, never-ending routing to agents, and backlogged help emails are no longer a part of customer care and support. WhatsApp Business gives businesses a personal space to communicate with consumers in real time. WhatsApp Business promotes loyalty and trust by delivering the information and support that your consumers require.
● Verified Leads
Every firm should build a WhatsApp “Business Profile,” a unique business identity that incorporates branding components into your WhatsApp discussions. You can include phone numbers, web addresses, retail locations, promotional information, and more. WhatsApp Business also allows you to include photographs, videos, and documents in your conversations.
● Tap The Global Audience
With a global client base of over 2 billion, WhatsApp is the most popular messaging app in more than 100 countries, making it an ideal medium for businesses to reach captive audiences.
● Add Some Automation To The Mix
You may design templated messages that remind clients to take the next step and start a discussion once they’ve opted in to receive WhatsApp messages from your company.
WhatsApp ensures that users do not receive spam or irrelevant conversations by enforcing tight criteria for content quality and response times. WhatsApp also requires business users to respond to incoming customer messages using a non-template message within 24 hours.
Keeping track of multiple rules and compliance laws may be a nightmare for organizations.
End-to-end encryption and two-factor authentication are built into WhatsApp to keep both consumers and companies safe. WhatsApp Company also verifies your business account upon registration, guaranteeing that consumers who opt-in to receive your texts and communications are receiving them from you.
Customers are more inclined to contact and interact with businesses that use their chosen platform. Although WhatsApp is primarily used by younger age groups, the app’s features allow it to be used by people of all ages.
Companies are vying for their customers’ attention, and those that can’t keep up risk being left behind. WhatsApp provides customers with a real-time, interactive platform to interact with businesses.
Generation Z was raised on technology, and as customers, they expect brands to communicate with them in a personalized manner, particularly online and via mobile. WhatsApp, when utilized correctly, allows businesses to provide this type of service flawlessly. As a result, customer opinions can be heard clearly.
How Can You Use WhatsApp Business to Enhance Customer Experience?
Some of the world’s largest businesses rely on WhatsApp Business’s features and use cases to create world-class omnichannel experiences:
- Send Notifications & Alerts: Use WhatsApp Business to notify or warn your customers about time-sensitive information like itinerary changes, system outages, or shipping alerts.
- In-App Booking & Scheduling: Create your own WhatsApp chat bot to allow consumers to make appointments with your company without leaving the app.
- Send Appointment Reminders: Assist your customers in remembering their appointments and avoiding rescheduling annoyance.
- Streamline Customer Service: Support professionals can interact with consumers in real time to answer inquiries and handle issues.
- Simplify User Verification: WhatsApp now allows you to send multi-factor authentication messages with increased security and encryption, such as one-time passwords.
- Client Surveys: Sending out client surveys will provide you with vital input that will help you improve your customer service and product development efforts.
WhatsApp Business Messaging is a versatile and powerful communication tool that may help you build lasting relationships with your consumers. Here’s where Whatso marketing software will help you kickstart your journey. As a result, a Whatso WhatsApp marketing tool is an important element of your marketing arsenal, supporting your customer experience goals and providing value at key points in the customer journey.