Many marketing specialists actively use Google Analytics as it is included in the list of the most important tools for SEO advertising.

In order to make proper investments, digital marketing agency DEEP.MARKETING.BRANDING suggests starting to analyze your product resources, conversions, technical problems and rates of promotions.

What is Google Analytics?

GA collects statistics on user behavior. With its help, you can determine the target audience, evaluate advertising campaigns, cut off ineffective sources of leads, optimize the budget and watch out for the results of advertising.

Google Analytics is one of the main tools for collecting analytics of site visits, user behavioral factors and other business-priority parameters. And at the same time, we watch the picture again and again. The owners of online stores integrate the Google Analytics code, and that’s basically the end of it. Naturally, this is not enough for full usage of GA capabilities.

Basic commercial indicators in Google Analytics

Sales – the total number of orders from the site, the percentage of purchases per visitor to the online store, as well as the average bill.

Traffic – the number of site visitors and the number of sessions. Note that sessions are counted regardless the user has been on your resource before or not.

Conversion – the ratio of sessions to the number of orders. The higher the conversion, the better rate it will bring. For example, if 1,000 people visited your site in a day, and if 100 of them made an order, the conversion will be 10%. This is an excellent indicator, although a lot depends on the specifics of the online store, its offers and other parameters.

Goals achieved together with Google Analytics

Google Analytics helps you to achieve your goals and receive important information regarding your product or service on the basis of which you can make proper advertisements. As soon as the ad runs, GA shows how promotion works, as well as estimates the indicators of the work done.

For proper advertising, there are many platforms from which users can get to your site: social networks, search engines, advertising on third-party resources, etc. Algorithmsin Google allow you to track the most relevant and effective channels in order to focus on them without wasting time and money.

What really matters?

Many websites use fixed links (URLs) for certain pages. For example, a specific URL of purchase, a registration page, or a “Thank you” page that the user is redirected to after completing the target action. To set up targets for such URLs, you need to check if the link is unique, doesn’t change during the transition, always looks the same and contains additional dynamic parameters.

Google Analytics can reveal the number of purchases as well. For example, if you want to find out the exact number of purchases in your online store it is enough to create a page where visitors who have made orders will be redirected. Other users will not be able to get to the same page in any way. In short, the number of visitors = the number of buyers.

Probably you have come across such pages as well. As a rule, there you can see gratitude for the purchase, a call to leave a review, a request to subscribe to the store’s social media accounts, etc. This is done not only to thank the customer for the order, but also for analytics and further cooperation.

In conclusion, understanding and focusing on Google Analytics will help you to simplify your work with the website and make it easier and more understandable for users. GA shows you what exactly to pay more attention to, how to use advertising strategies, and so on which are the best solutions for proper running.