The promotion of a web resource is mainly based on analysis and analytics. And to better understand which pages of the site or its parts are more in demand, use a heatmap tool. It helps to present information in comparison. In this article, we will talk about what a site heatmap is, its types, features, and other useful things for people who promote their web resources.

A site heatmap is a tool that uses a color palette to determine and display click-through statistics on a web resource that evaluates the effectiveness of a site or any part of it.

In simple words, a heat map spots on the screen that shows which elements attract users the most. In another way, it is also called a click map.

The color patches range from warm to cool hues, where warm hues are the most attractive elements and cool hues are the least attractive. Based on this, we can say that the heat map also helps in the analysis of behavioral factors (link when the article appears) that affect the promotion of the resource.

Heatmap Features

First, let’s talk about the features of the heat map, or rather its advantages. This will help site owners to understand that it is an invaluable tool in the analysis of their web resources.

Benefits of a heat map:

·         Full monitoring of active user actions on the web resource is carried out: pages and their parts that are in demand among the audience are visible.

·         Unattractive content for users is visible, which means it can be deleted as unnecessary.

·         When new applications or parts of a web resource page are introduced, they are monitored: you can immediately understand whether they should be left or not.

·         The information obtained is accessible and easy to understand.

It turns out that the heat map gives an effective result in the field of analysis of the interests of users. In turn, the information obtained, with reasonable use, helps to make website promotion in several regions effective. Find out more by the link:

Types of heat map

The next thing we’ll talk about is the heatmap views. There are three of them. This is a heat map of links, confetti, and a scroll map. Let’s take a closer look at each of them.

And so, the heat map of links reflects in a bright shade those links on which users clicked the most. Less popular links are indicated with a gradient. This will help to put important elements in the most clickable places.

The next view is confetti, or in other words, a heat map of clicks. It is somewhat similar to the previous view, only it shows all the areas that users have clicked on. This view helps in assessing behavioral factors.

And the last one is the scroll map. Using this view, you can evaluate the scrolling of the page of a web resource. A bright shade will show the places where users linger for a long time. Pale will mark those places that were viewed in passing. Also helps to study behavioral factors.

When to Use a Heat Map?

“When to use a heat map?” next question. It will become a good assistant for those who are engaged in Internet marketing and content marketing. Also, for those who are interested in data on the activity of the audience on the web resource.

A site heatmap can be used in several ways. First, when you redesign a web resource. So, you’ve redesigned your site, but it still doesn’t work as well as the old one. This is where the heat map helps. By analyzing the activity of the audience at each stage of the transformation, you can understand what to keep and what needs to be changed.

Secondly, when conducting A / B testing, when you need to understand which of the similar groups of elements will bring the highest conversion of the site. For example, you need to know which landing to choose, where to place a CTA button (a button that the user must click), or various elements on the page.

Thirdly, when analyzing the most appropriate content length and determining the place for CTA buttons. This case can be attributed to content marketing.

How the heat map works

Now let’s talk about how a heat map works: how data is collected from web resource pages. To begin with, the service produces a statistical slice of the URL page that was chosen for study. Then, using the site’s JavaScript, information about the loaded HTML page is transmitted to the service that was selected to create the heat map.

The service of your choice then develops a page map that reflects all the elements for interaction. And only after that, the collection of data on the active actions of visitors on the page starts. Each of its activities is entered on a heat map.