Hoarding advertising is effective for raising brand awareness and informing as many people as possible about your company.
Compared to other marketing tactics, Hoarding typically gets the highest number of views and impressions because they are located in such busy areas.
What are the types of hoarding?
Hoarding is far more than just advertising boards; hoarding will add that professional edge to your brand’s potential customers in and around towns and cities.
- Hoarding Types:
- Uni poles
- Hoarding Board
All of the above are hoarding types, and hoarding is divided into three major categories, which are front lighting hoarding, non-lighting, and back-lighting hoarding.
Hoarding Advertising Advantages-
There are more benefits to hoarding advertising than you might realize. From hoarding marketing to increase conversion rates, whatever your goal is, you can achieve it in seconds.
Find out more about the benefits of hoarding advertising in the area below.
- Visible and versatile,
Outdoor marketing is a powerful tool for promoting local companies. Hoardings are typically erected next to congested highways and roadways.
This guarantees that onlookers will always be able to see your striking building signs. They can’t help but notice your outdoor hoarding advertising all day long.
- Targeting a Wide Range of Demographics
The benefits of hoarding advertising include reaching a broad or targeted audience with a single marketing approach. It helps you find clients you didn’t expect to show interest in your services.
Your advertisement will be more adaptable if it has additional design components like striking acrylic signage.
- Boosting Conversion Rates
The location and aesthetics of hoarding board advertising have a critical role in boosting sales. Imagine someone passing these enormous posters while driving or strolling and spotting a product they’re interested in!
Hoarding advertising of any kind increases the likelihood of encouraging sales and goods.
- Providing 24/7 Exposure
The advantages of hoarding advertising are numerous, the most important of which is that it’s there all day every day. Those with a set itinerary will see your advertisement multiple times a day.
Your hoardings will surely be pleasant to look at with creative design solutions such as aluminum signs.
Offering public services
Public usage of large-scale advertising is beneficial. It can provide directions, useful retransmission information, or showcase the construction project plans.
Cost of Hoarding Advertising-
Hoarding advertising costs differ from agency to agency. The location, design, type of hoarding, etc., all have a significant impact on the price.
Hoarding advertisements are known as “outdoor advertising,” which are those ads that reach customers while they are outside their homes.
Each outdoor advertisement opportunity is assigned an outdoor rating, which determines its importance to advertisers and the resulting cost.
Here are the three main factors:
- Circulation is the average number of people per week going by hoarding. Local transportation agencies collect this information.
- Age, gender, wealth, and other traffic factors that travel past the Hoarding are all examples of demographic information. This information is obtained from travel surveys and local authorities for transport.
- Impressions measure how many people saw the Hoarding. This data is calculated based on the location of the Hoarding, the height of the Hoarding, how close it is to the road, its visibility, the speed at which traffic passes, and more.
Hoarding advertising does not come under the hood of the technique of inbound marketing, but it can also be a highly efficient way to sell your products and increase your brand.
With our affordable event management company in Chandigarh, we will help you expand your business in India. Our team of professional marketing experts has already conducted market research, and they are conscious of the best locations to place your hoarding throughout the city to maximize visibility.
Follow our hoarding design to create an impactful, memorable hoarding for your brand. And, who does know? On their next visit, someone might look out the window and see your hoarding and become a new customer.