Web and app development is popular among many industries globally. Today, over 71% of small businesses have a website. More than 90% of these sites have a mobile-friendly interface. So, most companies invest in UX/UI design to achieve great usability. Such a strong focus is explained by the fact that people are the main users of any digital resource. Thus, only products that offer effective solutions and friendly interfaces can succeed in the market.

Human-centered design is the principle that rules decision-making. It allows accessible interfaces for diverse people. Thus, the human-centered design concept is vital in web development. Another perspective is the UX design concept, which also plays an integral role. It comprises the integration of psychology hacks to enhance user experience.

Still, achieving good SaaS web design isn’t simple; you need professional experts who understand the principles of UI/UX. What makes UX different from human-centered design? Read on to find out the key features of each concept.

What Is Human-Centered Design?

Human-centered design is a concept that emphasizes delivering solutions that cater to the needs of different people. In a nutshell, it is an effective problem-solving approach in web design. Experts following this methodology put the customer’s needs first, prioritizing them above every other factor.

Many industries apply this principle to create their products. When experts center their designs on end-users, they create customized web products perfectly aligned with the customers’ requirements and pain points.

What Is UX Design?

UX design is an approach that aims to develop products offering an excellent experience to clients. It is still connected to human-focused design because of the focus on satisfying users.

Web development companies dealing with UX enhance satisfaction by creating easily accessible, navigable, and appealing products. The design process factors in the elements and features that will make the product easy to use, meeting the needs of each customer.

As the presented definitions suggest, the two design concepts are very similar because they focus on offering handy solutions to consumers. The major difference is that one deals with human interactions, while the other guarantees user satisfaction and usability.

Let us now explore each principle and its major characteristics. 

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Characteristics of Human-Centered Design (HCD)

As mentioned above, HCD involves creating designs that align with people’s needs. Professionals in the HCD field must have a deep human understanding while developing web products. As a designer, you must also engage the stakeholders before making design-related decisions. Some of the tech giants that apply the principle of focusing on people’s needs include Google, Facebook, and Apple.

The human-centered principle has strict rules that intend to offer desired solutions to customers. It could be enhancing usability, increasing conversion rates, or meeting specific customer needs. Each organization has a set of standard rules when developing new products.

One primary purpose of creating such designs is that the end products connect with the clients on a higher level. This approach establishes brand loyalty as customers will return to purchase more products or services.

How to implement HCD in practice? You should ask yourself several questions as a designer. The aspects outlined below are the foundation that will guide your human-focused project.

Target Audience

●       Who will use your app?

●       Does the customer behavior align with the design?

Product Purpose

●       What is the primary purpose of the app?

●       What solutions does it offer?

User Expectations

●       What are the customers’ expectations?

User Interaction

●       How and when will the customer come into contact with the design elements?

First Impression

●       What impression will the consumer get after using the app for the first time?

The answers to these questions will guide you through creating exceptional human-focused products, making them functional and appealing to a broad range of your target end-users.

Characteristics of Use Experience Design (UX)

UX design is a concept that concentrates on enhancing the product’s usability. The approach makes sure that users can easily access different sections of your app or website and navigate without friction. On the other hand, the product owner gets increased conversion rates and customer engagement. In a nutshell, UX design simplifies customers’ lives through seamless experiences.

Websites, mobile apps, and different tech solutions utilize the user experience design rules to maximize their chances for market success. The outcome is massive, with stellar UX designs converting many users into loyal customers, which, in turn, translates into high revenue.

Below are the main features of a successful UX design:

Accessibility

One crucial aspect of UX is ensuring product accessibility. A broad range of users should be able to use your product without confusion or frustration. Thus, designers should follow the right accessibility rules during the design phase.

User Control

Users are much more satisfied with a digital product when you let them control the product’s features and settings. Thus, user control is a crucial feature of UX design that enhances usability.

Consistency

Customers prefer products with consistent design elements. Familiarity makes them comfortable using a particular product, while unfamiliar elements cause friction and confusion. While it might be nice to try out creative ideas, sticking to the standard design patterns is more beneficial for UX.

Hierarchy

Hierarchy is a design principle that allows customers to navigate through an interface. You must organize content to help users move from one section to another. Visual hierarchy can be achieved with different fonts, colors, and icons, helping users capture your content organization intentions at first glance. 

Confirmation

The major aim of a designer is to prevent mistakes. Wrong payments or item deletion always impact the user’s experience. Thus, you must introduce confirmation features for irreversible actions. You can find these features on many SaaS sites or e-commerce products. Confirmation buttons can help users avert the majority of wrong actions, ensuring better usability and user satisfaction.

Conclusion

Most companies factor in human-centered and UX designs in developing unique products. Both design concepts play a vital role in digital products’ success, but each focuses on different customer needs. Therefore, it is important to build products that offer excellent experiences and satisfy the consumers by integrating HCD and UX considerations in the design process.