What is a digital signage solution? 

A digital signage solution consists of several components, ranging from hardware to software, that work together to provide the best possible performance from a digital sign. The practice of dynamically broadcasting digital AV content to several screens in various locations in order to deliver information such as news, directions, alerts, emergency messages, or commercial content is known as digital signage. Technology is becoming increasingly crucial since it keeps customers, citizens, tourists, and visitors up to date in real-time.

Components of digital signage solutions 

A digital signage solution has several components, but they can be divided into a few categories:

  • Physical components include screens (digital displays), media players (if needed), network components, mounts, and so forth. 
  • The software includes content and/or device management systems, as well as media player playback software. 
  • Connectivity refers to the various methods by which digital displays communicate with the content management system, including hardwire, Wi-Fi, and mobile technologies. 
  • Installation is the complete process of installing a system, from site surveys to final installation. 
  • Content is the network’s major recurring cost: creating or subscribing to new content regularly to keep the network current and interesting. 
  • End consumers use multiple routes to acquire various pieces of the digital signage network, which is referred to as procurement. 

How does digital signage work? 

For a networked multi-screen configuration, a digital signage solution enables distribution, split, manipulation, and control of AV material. The procedure is simple: connect local or remote players/sources to as many screens as necessary to display the same (or numerous) video messages at the same time or in any sequence.  

A direct, cable-based connection, a LAN or WAN (internet) connection, or an AV extension network using transmitter and receiver devices can all be used to make connections. Content can be handled locally, for example, via a connected laptop, or remotely via a web-based management appliance, depending on the solution. Static and dynamic content feeds such as live video streams, TV streams, RSS feeds, and HTML can be seen throughout a POS, arenas, airports, hospitals, and more once all essential connections have been made and the system has been completed. 

Types of digital signage solutions 

Servers for Digital Signage 

Users can control material on several screens from a central, remote location using network-based, specialized digital signage systems. This lets users control material in real-time and integrate features like instant messaging. Remote control of content, playlists and scheduling is possible by using a browser to access the server’s IP address. 

Software for Digital Signage 

When one requires more control over how content is shown on screens, digital signage software solutions, also known as digital signage publishers, are ideal. This is suitable for applications that require interactive, local input or real-time data response. We may build numerous content zones on the screen with software-enabled digital signage and easily schedule material for each zone. 

Hardware for Digital Signage 

Audio, video and USB signals are extended and switched between numerous sources and displays using AV transmitter and receiver modules over specialized network cabling or IP in hardware-based digital signage solutions. An AV matrix arrangement can be constructed by connecting numerous senders and receivers over a Gigabit network, allowing content from each source to be shared on each of the connected screens.  

Digital signage pricing 

The cost of digital signage varies depending on the configuration and requirements of each project. In general, there are four major categories in which digital signage prices fall. Understanding these criteria can aid in selecting the best system for goals, application, and budget: 

  • The single-screen, single-zone, single-room display is very cheap. 
  • Moderate: Display across many screens, zones, and rooms, with the same material on all screens
  • Moderate with TV: Multi-screen, multi-zone, multi-room display with live TV – same content on all screens 
  • Advanced: Multi-screen, multi-zone, multi-room display with advanced features including individual screen messages. 


There are several MDM Solution vendors on the market. Provisioning devices over-the-air, quick conversion of Android TV/Tablet into signs utilizing kiosk lockdown mode, remote content management, establishing location tracking and security alerts remotely. Many hardware manufacturers, including ViewSonic, LG, Samsung, Panasonic, Lenovo, and Blackberry, are easily connected with software.