If you are responsible for managing events at your venue, there are many different strategies to use to achieve success. These strategies include doing weekly walk-throughs, focusing on revenue, communicating with planners, and staying current with technology. Read on to learn how to make your business more successful! Here are some of the most common tips:
Do weekly walk-throughs
One of the most important venue management strategies is to conduct a walk-through of the space each week. If possible, schedule a walk-through on the day the event is scheduled. Make sure to include the creative and production teams as well as the fire marshal and security personnel. Walk-throughs are a valuable tool for ensuring that the space is ready for guests. During the event, make sure to test the lighting and sound system, and make sure that the backup generator and emergency exits are functioning properly.
Another great venue management strategy is to run through the entire process before the event. The venue’s staff should be able to walk through it mentally so that any problems can be addressed during the meeting. This is a great way to prevent last-minute problems from cropping up during the event. Also, do weekly walk-throughs at different venues to ensure they are in good working order. In addition to walking through the space, you should meet with the event’s organizers, as this way, you can identify any issues that may arise during the event.
Streamline revenue
Streamlining revenue is essential for event venues, but what’s the best way to do this? One way is to use technology to automate some processes. Automated invoicing is an efficient way to notify clients of their payment obligations and gently remind them if they don’t meet them. This way, everything is consistent and clear. Plus, you can save time, space, and trees. Here are some venue management strategies for success:
First, consider market segmentation. This concept is related to the “right guest” component of revenue management strategies. Basically, you can set different rates for different types of guests, and that’s exactly what market segmentation can help you do. Segments can range from broad categories like “leisure guests” to more specific cohorts such as weddings or sports teams. Determining which groups fit into what categories is not an easy task, however, because it involves defining segments that can evolve over time. In addition, segmentation can also happen within the same channels.
Communicate well with planners
When communicating with event planners, be sure to make it a point to meet in a neutral location and to introduce yourself to your team. Having an on-site liaison to handle any issues can help ensure that everything goes according to plan. Introduce yourself to key members of the team to show your level of professionalism and attention to detail. It’s also helpful to have a clear list of your venue’s amenities so you can easily access them if necessary.
Besides offering helpful event advice, venue managers can also share their knowledge and experience with clients in order to make their venues more appealing to event planners. For instance, a hotel management guide can help you improve your offerings and fix common problems with your sales funnel. It can also help you increase upsells. If you’re planning a large event, you’ll want to be able to connect with attendees on a personal level.
Keep technology up-to-date
One of the most important EventPro venue management strategies is to stay on top of the latest technology. Keeping your venue technology up-to-date is vital to ensure you get the best possible service at an affordable price. The above are some helpful strategies to stay on top of your technology. By following these strategies, you’ll have an easier time finding the best venue for your event. Listed below are some of the best technologies for meeting and event planning.
