As a result of all the challenges businesses have been facing in recent years, all technology that enables you to solve problems without leaving the house has gained massive popularity. This, above all, can be said about real estate virtual tour services, which create a sufficient experience of going to places for people who have to stay isolated or, at least, restricted.
There have been many types of research, all of which show the same result – over fifty percent of all customers looking for property to invest in find VR highly effective and helpful. Therefore, applying this technology is not only beneficial for your business but also suitable for the people you work with, such as realtors and tenants.
How Does VR Help in Real Estate?
VR is irreplaceable for allowing the viewers to feel like they are actually visiting the place. They can walk around, interact with the environment, pay attention to the details, hear realistic noises, etc. Briefly speaking, this is a sufficient replacement for a real-life experience minus the necessity to spend time and money on the commute.
What Different Kinds of Virtual Tours Are There?
1. Captured tours
This kind of VR tour is very simple in creation yet very efficient. You just have to take photos of the property and then put them together so that it looks like one walkthrough. Very often, those who opt for this strategy choose to work with 360-degree cameras as it simplifies working with perspective.
It usually takes a team of people to create 3D applications. Skilled professionals work with all materials they have, including actual photos and videos of the property, to create a collage that includes alternative media such as music, noises, etc.
3. Virtual Reality
Of course, Virtual Reality is also a type of 3D application; however, it is taken to an entirely new level and creates an entirely different experience for customers who wear a headset to go through a sufficient VR experience. With virtual tours, one closes their eyes at home and opens them to a completely new reality, surrounded by places and objects they can touch or even move. The best part of this approach is that it allows a client not only to see the details but also to feel the atmosphere of the place.
This is further from a sufficient tour experience; however, it may be helpful on many occasions. Most commonly, they are used by realtors and customers for whom the amount of space in specific areas may be crucial. It also allows you to calculate precisely how much furniture can fit in every spot and how much wallpaper you may need for redecorating the living room.
What Are the Advantages of Virtual Tours?
There are many benefits of VR for business. Many customers are hesitant to go miles only to visit shops or check out the property. It may not occur to them to do something so time-consuming. When online shopping, it brings pleasure and entertainment, so customers are twice more likely to be interested.
Another thing you can do is offer customers to make changes without charging them for it. Details that may, at first, seem irrelevant, such as colors or furniture, may actually matter to customers, and the ability to see how the property might look once they move in can make a significantly big impression, inclining them to sign the contract.
However good your presentation is, it is often hard to find ways to make it visible to probable customers. With VR, you can use various platforms such as websites and social media pages to market property. The settings usually allow you to target the right kind of audience and, therefore, ensure that there will be many new clients interested in what you are offering.
What should you include?
1. Moving options
Once your customer enters your virtual tour, they will want to use all of the opportunities they are given, starting with movement. Being able to walk around, see the rooms from different angles or even move from one floor to another can make it much easier to make up one’s mind about how well a place fits their requirements.
2. Possibility to make changes and customize
As it was mentioned earlier, it is not dull facts that incline visitors to buy a house, but small details that make them feel comfortable in the environment. You can achieve this by allowing the visitors to change furniture, colors, or wallpaper patterns so that they are able to imagine what each room might look like once they move in.
Measuring manually is both exhausting and hard to trust. In VR tours, you can simply give your customer the ability to measure whatever they want digitally.
There is something about guided tours that makes visitors more comfortable than they would feel without a guide. Probably the reason is that they do not feel annoying asking all the questions or maybe just do not have to worry about what to ask. For people who have nothing to do with construction, it may be hard to understand, for example, why the height of walls may be so important. Indeed, having a guide to show you around is always much better.
In conclusion, there are many ways you can improve your sales with the help of VR. Find the best approach for your business depending on what kind of property you work with, and make it appealing to customers by making your tours fun, interactive and informative. Of course, visualization is essential and can play the main role in decision making, but do not neglect other media, such as sound, when planning your tour. If you simply need a 3D application or floor plan with all the required measurements, 3D animation can be helpful for you as well.