Why is it important to have a designed label for your product? 

The consumer gets to know the type of product to expect after looking at the true contents of an opaque package. Hence, making product labels are the most important element of packaging. The quality of labels at times are enough to sell a product. Therefore, special importance should be paid to the designing and sizing of the labels whether you are releasing a new product or rebranding an existing one.

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Consider the following types of label before it gets designed:

  1. Address label: Don’t forget to add your logo on the label before you stick it on a package which gives your product a branded and a professional look.
  2. Call-to-action labels: Call to action labels like ‘Touch Me’, ‘Smell Me’ or ‘Look Closer’ will excite your audience to have a closer look at your product and examine its benefits. These labels are simple stickers placed on the product to ask your customer to action.
  3. Product label: The most common type of labels used to describe the product and its benefits.
  4. Packaging stickers: Use a sticker with your logo on a package or an envelope as a seal before shipment to take the customer experience one step closer.
  5. Name tags: These labels help you make a good impression by having name tags for your guests and teammates while attending an event.

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Follow these tips to achieve the best product label designs and stand out among all others on the shelf.

1. Choose the right product label printer: A designed label is important because it will help you promote your product and make it more attractive to customers.The first thing that you need to do is think about what kind of product label printer you want for your product. You can choose from many different types of product label like:

-Analog Labels: These are the most basic type of labels which have only one color variant per label. They are used mostly by small manufacturers who do not have enough budget for designing their own labels.

-Digital Labels: These types of labels have multiple color variants per label and they can be printed easily by using an inkjet printer or laser printer. 

-Permanent Labels: These types of labels are permanent because they do not fade over time unlike temporary labels which get damaged over time due to moisture exposure and wear & tear from handling by customers.

  1. Do your research: It is important to do a complete research before designing a product label.
  • Find your target audience: collect information about their age, gender, education, etc that will help you to design a label in a better manner.
  • Find information about your competing brands: This will help you to avoid having any similarity and maintain uniqueness.
  • Don’t put any design on the product that is not relatable and mention barcodes.
  • Encourage a better communication with your buyers by providing your contact information effectively.
  1. Consider the size of your product and where the label would be placed: Look at the space that is available to place your label by examining the size of your product. A larger packaging ensures greater space for placement of your label than smaller ones and offers a large variety of options for shapes and sizes. Pay special attention to label options in case of products with an odd shaped packaging.
  2. Design the size and shape of a label: Label sizes largely depends upon the product size. A label that is too small fails to catch the eye of the consumer whereas, a label that is too big tends to block the consumer’s view. Opt for unique label shapes that draws attention and fits the packaging without creasing.
  3. Pick the perfect label colour scheme: Do your research to find the perfect tone and colours for your product label as it can have a huge impact on the consumer’s perception. Choose a colour based on the overall design of the packaging and stands out among your competing brands.
  4. Spot colour v/s full colour labels: Go for spot colour printing if you want your labels to be less expensive with limited colour options or full colour printing to produce a more complex image with photography and wide colour options.
  5. Pick the right font size, shape and colour: choose a font that is easy to read and matches well with the background. Your company name and product name must be visible from all corners. Have a look at how your labels appear from afar while designing. You would want to create custom hand lettering for your label rather than a pre-existing font in order to add uniqueness to your product.
  6. Design to make the company name stand out: Add some sort of playfulness into your label to make it look more fun and appealing. Use drawings and illustrations that grabs the eye of the consumer from across the store. 
  7. Choose your layout: Determine your layout after deciding the font and graphics for your label depending upon your product type. Go for bleed layout that have images extending through the margins or non-bleed layouts that have elements restricted within the borders.
  8. Pick the right label material and finish: Several types of materials are available depending upon your product type. Choose from gloss, metallic or matte foils for your label to stand out from the rest.
  9.  Choose the right label adhesive: Go for a label adhesive based on your product type.
  • Use temperature adhesive if you want your products to withstand cold or wet conditions.
  • Use tamper proof adhesive for medical labels.
  • Opt for acrylic adhesives for chemical treatment.
  1.  Design with barcodes in mind: Barcodes labels are very crucial as it helps to identify your product and provide additional information and security while scanning.
  2.  Include the most important information: Avoid using too much texts as it makes your label look more cluttered and confusing. Don’t forget to put the necessary information on your label.
  3. Use your brand logo: You must a logo while designing your label. The label on the product must advertise your company and inform what is inside the packaging.
  4.  Leave enough white space: White space is the area between the texts and majorly consists the background of your label that creates visual interest and helps separate the information correctly. Leave enough white space between the elements of the label to make it easier for the consumers to focus on the contents.
  5.  Add at least one decorative element: Make your products look more attractive by incorporating at least one decorative illustration or a photo of the item etc to make the product speak for itself without depending solely on the texts.

So, with the help of the right tools, a few designs and creativity you can achieve to create the best labels for your business to stand out from others and increase your sales.