A website has become a crucial tool for business owners in this day and age. So if your business is lacking a website, it is missing out on a lot of growth opportunities. In addition to that, more than 50% of consumers are likely to purchase a product online. So you need to build a strong online presence to avoid losing these potential customers. Besides, creating a website isn’t that technical.
However, it is not just a matter of having a website; you need to ensure that your website is appealing to the eyes of visitors. This is the only way to make them stay on your website for a long time. But how can you do that? Well, this is where website design comes in. You need to ensure that your website is well designed to attract many visitors.
In this article, we give you some of the top factors you need to consider when designing a website. By paying attention to these factors, you will surely end up with a visually appealing and easy-to-navigate website that will increase traffic and help you maximize your sales. Let’s delve into them.
- Your target audience
One of the most important things you need to consider when designing your website is your target audience. Who is your site for? Take your time to understand your target audience in terms of age, sex, graphical location, etc. This way, you will be able to design your website in a way that is more appealing to them. For instance, if you are selling clothes to younger people, you need to look to pop culture for inspiration.
- Your budget
Another essential factor you need to put into consideration before you start designing your website is your budget. How much are you willing to spend on designing your website? You need to create a budget. For a completely custom website project, you can use between $5,000 to $10,000. But this figure can increase, especially if your website project is very complex or you want to include several pages. It can also reduce if you opt for a template design. On top of the initial amount used to design a website, you have to put into consideration additional services, such as freelance copywriting services, SEO, etc. Your website is a powerful tool that can help your business grow significantly, so you don’t have to compromise on certain crucial elements just to save a few coins.
- Ease of use and navigation
One of the most important aspects of web design is making your website usable for all users regardless of their technological background. If you can’t make your website easy to use, then what’s the point of developing it?
The site shouldn’t only be easy to use; it should also be easy to navigate. The menu items should be easy to access from any page. The visitor should always know exactly where they are on your website and have access to where they would want to be. Remember that the easier it is to use your website, the better user experience you will be creating for your visitors.
How your website looks and feels is equally important as its functionality. You only have seconds to impress your visitor and let them know how they can benefit by visiting your page. Of course, if they don’t get impressed within those seconds, they will leave your page. However, it is worth mentioning that having an aesthetically appealing website doesn’t mean that you should overdo it with so many images and color schemes; this might just turn off your visitors. So use the images and color themes moderately. Try as much as you can to have simple and decent-looking web pages.
Nowadays, website users have become very picky. So don’t think that if your pages can be easily accessed, the website looks great, and works quickly, that it will keep them. If you don’t have compelling and engaging content on your website, they are likely to move to your competitors.
Content marketing is one of the best marketing strategies that brands can use to promote their brand. So you need to invest a lot in content marketing. Post relevant and educative content that promotes readability, and users can share to help promote traffic. This can help you improve your business in terms of growth. Make sure that you only post unique content otherwise; Google may penalize your site for posting duplicate content.
- Website speed
Your website speed is very important because it can make or break your business. No visitor will spend their time waiting for a page that takes forever to load. They will move to your competitors and probably, never return. This can cause a significant loss for your business. So you need to ensure that your web pages load as fast as possible. Your web pages should load within three to five seconds. One of the best ways to help you ensure that your pages load faster is to optimize them.