A career in digital marketing is an excellent choice for those looking to take advantage of the rapidly expanding online market. With digital marketing, you can reach a large audience through various channels such as websites, social media, email, and more.
You’ll be able to use your creativity to craft engaging campaigns that bring in leads and customers.You’ll develop skills in SEO, analytics, and other areas that will help you stay competitive as technology evolves.
Read on for some career tips in digital marketing.
1. Obtain a diploma of digital marketing
A diploma of digital marketing helps you to develop the skills and knowledge required to succeed within the digital marketing industry. It provides a comprehensive overview of the fundamentals of digital marketing, including SEO, social media, copywriting, analytics, and marketing automation. It also teaches you how to use various tools and platforms for your campaigns.
In addition, it gives you an understanding of consumer trends. With a digital marketing diploma set in hand, you can take advantage of new opportunities in this rapidly growing industry while making sure that your skills are up-to-date with the latest technology.
2. Get a first entry-level digital marketing job
For those who want to get into digital marketing, getting a first entry-level job can be a great way to start. With an entry-level job, you can gain valuable experience and knowledge that will help you build the skills and professional network needed to advance your career.
According to The Social Shepherd: “UK marketers are stepping up their marketing budgets. Data shows that overall digital marketing spending in the UK grew to £25.84 billion in 2022.”
The digital marketing industry is constantly evolving and growing, so there are plenty of opportunities for creative individuals who are willing to take on new challenges. With the right mindset, hard work and determination, an entry-level digital marketing job can be the perfect stepping stone towards a successful career in this field.
You may want to check Indeed, Glassdoor, and Seek for job opportunities.
3. Read blogs about digital marketing
Blogs are an excellent source to learn about digital marketing. They provide information on the latest trends and strategies in digital marketing, as well as insights into how successful companies use them.
By reading blogs, one can acquire knowledge about different tools and strategies used in digital marketing such as content marketing, influencer marketing, and more.
Here are digital marketing blogs you may want to read according to Intensify:
- Moz Blog
- Hubspot Marketing
- Neil Patel’s Blog
- Search Engine Land
Blogs offer practical case studies that help readers understand the potential of digital marketing for their own business. Blogs are a great way to stay updated on all things related to digital marketing and help develop a better understanding of this ever-changing industry.
4. Earn a master’s degree
With a Master’s degree in Digital Marketing, you will be able to understand the latest trends and technologies related to digital marketing, such as artificial intelligence (AI), machine learning (ML), and big data analytics. You will also gain insight into consumer behaviour and learn how to develop effective strategies for targeting potential customers.
In addition, you will hone your skills in areas such as campaign management, project management and customer service. This comprehensive set of skills can potentially open up new opportunities for career advancement or even starting your own business.
To sum it up…
A career in digital marketing has a lot to offer. It offers exciting opportunities, great potential for growth, and the chance to be a part of the ever-evolving digital landscape. With an increasing number of businesses making their presence felt online, there is an increased demand for people who have the skills and knowledge to optimise their brand’s visibility and reach.
The job prospects are also excellent in this field as there is no shortage of employers looking for talented digital marketers. Good luck on your journey!
Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.