Marketing is an essential part of every business, but the craft is evolving rapidly. The Small Business Administration recommends that companies spend between 7% and 8% of their revenue on marketing, so it’s important to get the most out of every penny.

Luckily, we can make that a little easier. Let’s talk about some digital marketing tips to help you grow your business today!

1. Have A Concrete Plan

This is one of the most important tips for digital marketing you will ever receive. A digital marketing strategy involves, you guessed it, strategizing.

If you sit down with your marketing team or work to develop your own strategy, you will have something to follow as time passes. Digital marketing is a marathon, not a sprint, so it requires direct planning followed by ongoing implementation.

Your plan should include your content marketing strategy, social media timing, website growth, ad campaigns, newsletter timing, and all of the other moving parts within the strategy.

Remember, they should all work together to accomplish the same goals like promoting new deals, hiring employees, or making sales.

2. Diversify

The first rule of business is to never keep all of your eggs in one basket, and there’s no better example of that than with marketing. If you are only sticking to one marketing strategy, then you are placing unnecessary limits on your company.

Search engine optimization, email marketing, advertising, and social media should be the core foundations of every business, and many businesses can benefit from plenty of others. However, these strategies should all be used in tandem to bring traffic to your website, which is the home base of your digital marketing strategy.

If you are only using one or two of these now, you’re not alone. In fact, 70% of businesses don’t even have an SEO strategy. However, if you want to get ahead of the competition and set your business up for long-term success, then you need to implement multiple tools into your strategy.

3. Know Your Stuff

Ongoing education is a staple in the constantly evolving marketing field, and brushing up on your weaknesses is always a good strategy when it comes to long-term growth and sustainability. For example, it never hurts to take a training for Sitecore if it’s a skill you lack.

Pouring money into ad campaigns is only sustainable for so long. Knowledge is power in the era of digital marketing, and the more you know, the more you’ll save.

Alternatively, hiring a digital marketing company or a marketing expert is a great way to bring valuable marketing knowledge into your business. If you have the funds, it’s a lucrative investment.

Build Your Brand! Now that you know the most important digital marketing tips, they won’t be of any help until you start putting them to use! Sit down, strategize, and ask for outside help when you need it. Stay up to date with our latest marketing news and feel free to contact us with any questions!