Some logos are so popular that they are recognized by millions of people living in different parts of the globe. Some of them have a unique design, while others, on the contrary, are surprised with their simplicity, but one way or another they actively promote the brand and its products.
Over time, some logos are modified, but in most cases the changes are partial. The color scheme and font are being modified, additional elements are being introduced, but the basis of the logo remains so that it remains recognizable, but at the same time it looks fresh and interesting, and also corresponds to current trends.
What is a logo?
The logo is a graphic image of the brand. It is created and placed on products in order for customers to recognize the brand and pay attention to the products of a particular brand. Initially, logos were created in order to be able to distinguish products of different brands, but over time, the logo has acquired many different additional functions.
The logo can be placed not only on the products of the company (brand) but also on various surfaces (business cards, websites, banners, etc.) in order to increase brand awareness, as well as promote its products.
The most famous logos
1) Apple
The most popular logo in the world. The logo was designed in 1976. Initially, the logo was completely different. It was an engraving depicting Isaac Newton with an apple falling on him (a reference to the discovery that changed the world). However, in 1977, the logo underwent drastic changes. The logo was an apple, which is now the brand’s logo, but this apple was decorated with all the colors of the rainbow. The modern and recognizable logo design appeared in 2015.
2) Google
This world-famous logo appeared in 1998. The logo represents the brand’s inscription, but the letter “L” strongly resembles the number 1, which indicates that the company is a leader in its industry. This logo is regularly changed for various holidays (doodles are created), which makes users regularly talk about this logo. The logo has changed several times during its existence, but these changes were not significant. Designers changed the font and introduced certain additional elements, despite this, today’s logo strongly resembles the initial version.
3) McDonald’s
Brand and logo, which is also known all over the world. Today, the company’s logo is presented in the form of 2 golden arches that create the letter “M”, but the original version of the logo was very different from today. The company’s original logo was designed in 1940 and it was a text logo. In 1953, the Speedee chef was painted on the logo, but in 1960 it was replaced with an image of 2 golden arches, under which the brand name was located. The logo that the company uses today appeared in 2006.
4) Playboy
The famous logo, created in 1953, which has never changed. The logo represents a rabbit’s head. The rabbit was not chosen by chance, as this animal is quite playful, which gives piquancy to the logo. To make the logo chic and exceptional, the author of the logo added a butterfly to the rabbit. The logo was published on every edition of the brand, which made it insanely popular.
5) Pepsi
A brand advertised by the best athletes in the world. The original logo is not even remotely similar to the modern one. It was presented in 1898 in text form (the trend of that time). The history of the modern logo began in 1950, although then it was a bottle cap made in modern brand colors (red, white, blue) with the company’s inscription. Since then, the logo has changed many times. The modern logo appeared in 2010 and represents a sphere (globe), which is made in the classic colors of the brand.
6) Mercedes-Benz
The logo is a star, which symbolizes the power over the 3 elements of earth, air and sea. Initially, the logo was designed in 1909, but in 1925, minor changes were made to it, which were made due to the merger of several companies. The modern logo was designed in 1952 and has hardly changed since then.
7) LEGO
This logo was designed in 1936. Initially, it was a text name of the brand, but it had a rather unusual color scheme for many (black letters on a white background). The modern logo of the company, square shape and branded Lego font appeared in 1973 and the changes were associated with the company’s entry into the US market. The last logo change was carried out in 1998. The letters of the logo have become larger, and the colors are much brighter.
8) Adidas
Изначально логотип был разработан в 1967 году. Примечательно то, что логотип был создан непосредственно основателем бренда. С тех пор логотип немного видоизменялся, однако знаменитые 3 полоски регулярно оставались главной чертой логотипа.
9) Chanel
The Chanel logo is a double letter “C”. The letters are intertwined like two wedding rings, but they are not closed together. The brand logo is a reference to the founder of the brand (initials Coco Chanel). In the entire history of the brand, there were only 2 logos, the original one was developed in the early 40s, and the modern one in the mid-50s.
10) WWF
The prototype of the logo was a live panda that lived in the London Zoo. The modern logo practically does not differ from the original one, except that the inscription of the organization was added, which is located directly under the panda. The original logo design was developed in 1961, and the modern logo in 2000.
Conclusion
Logos are important in the development and recognition of the brand. Over time, certain changes are made to them that correspond to current trends, as well as new areas of activity of companies. Many companies have become famous companies precisely because of their logo and vice versa, many logos have gained worldwide popularity due to the success of the brand, one way or another, the logo and the brand are one and strive to make the brand the most popular and recognizable.
