Before we overlook Digital Marketing, let us first know what marketing is. Marketing is the promotion of business products or services to customers. And Digital marketing is sort of a blanket term that includes all the contemporary marketing theories. Digital Marketing career is in intense demand and has endowed mandatory for a prevalence of professionals in the business. It is a booming profession in the forthcoming years and has reached a certain height. The government of India has created an agenda for the Digital India Information Economy.

You must understand the digital marketing basics esteeming the various platforms before you invest your time and resources in strategizing.


Digital marketing is the use of digital technologies to emphasize products or services. In a world where our attention span is being constantly endangered, your marketing must not only be able to trim through this noise to get in front of your target audience, but it also has to be compelling enough for them to do something about it. That we need to ensure that your product delivers on its promises and determines which channels are best suited for dissemination. Thus, begins the process of digital marketing: picking the right channels. In moral terms, digital marketing means marketing your products and services using the internet and digital media as the medium. It should be beneficial not only for vendors but also for customers in every manner.


1. Introduction to Digital Marketing

Great Learning’s digital marketing course with a free certificate course will help you to understand the core fundamentals of Digital Marketing and touch upon various concepts like Digital Marketing, Social Media Marketing, On-Page, Off-Page SEO, Affiliate Marketing, Automated Marketing, PPC, Public Relations, etc. There are numerous online digital marketing courses but this digital marketing online free course is perfect for individuals who are new to the digital marketing domain and are seeking job opportunities. 

2. Google Digital Marketing Courses (Free with Certification)

Google Digital Marketing offers free Digital Marketing courses recognized by The Open University and Interactive Advertising Bureau. with certificates. Below are a few topics provided in this course:

Fundamentals of Digital Marketing

Social Media Advertising

Mobile Marketing

Content Marketing

YouTube Course

How to expand the business to other countries

How to make sure customers find you online

YouTube Course 

Google Digital Marketing course provides the user video as well as theory notes. This digital marketing course is free and after successful completion, it provides a certificate. It has 3 hours long videos and others are 40 hours long.

3. SEMRUSH Academy (Free with Certification)

SEMRUSH is the most successful academy which provides digital marketing tools. To help learners gain knowledge and become expertise they are providing many digital marketing courses. Below is a list of courses:


Content Marketing


Affiliate Marketing

Social Media Marketing

Registration is free and provides a certificate in that course upon completion of the course and the exams. And the course is available in English and some courses are in Spanish. The course material includes both video and text material and all courses are taught by experts in this field. They provide all the concepts and while some courses focus on how to use SEMRUSH and also cover general concepts like SEO and PPC fundamentals, social media marketing. This helps one to learn digital marketing theories perfectly.

4.HubSpot Online Marketing Courses (Free with Certification)

HubSpotDigital Academy is another resource to learn and get certified in Digital Marketing. It is one of the leading companies in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing, and sales. HubSpot’s Online Digital Marketing Courses provide the following topics:

Inbound Marketing

Content Marketing

Email Marketing

Social Media Marketing

Contextual Marketing

It is free and thus provides us with certification after successful completion of the course. Besides, they also offer several courses (without a certification) that help us to learn blogging, search engine optimization, and Facebook ads. This online course helps us to learn marketing even if we did not use their tool. You can utilize some time and go through the ones that interest you. This course is provided by expertise and who have relevant experience in digital marketing with a better learning environment.

5. Optinmonster Digital Marketing Training (Free)

Optinmonster is one of the most winning tools for improving website conversions. To nurture their users, they organized several free courses wrapping topics related to email marketing and conversion optimization. Although the optinmonster digital academy does not include courses on all digital marketing topics, it is worth taking a look because once you arrange to get traffic to a website, you will prefer conversions and this is exactly what you’ll learn in these courses. Enrollment is free and the courses are easy to pursue, suitable for both beginners and advanced users.


1. Greatlearning Digital Marketing Specialist (Paid with Certification)

Great learning’s Digital Marketing Specialist is a paid course that provides a certificate after completing the course. It provides the users with different digital marketing tools. This course includes:

Search Engine Optimization (SEO)

Web Analytics

Content Marketing

Social Media

Facebook and Google Ads

Conversion Optimization

Email Marketing 

Mobile Marketing

Great Learning’s Digital Marketing Specialist course is a premium course which includes more than 40 digital marketing tools. By accessing this course, you will learn how to use digital marketing tools. This course also helps to learn Facebook, google analytics, YouTube. This course is much more useful for marketers in huge organizations. 

2. Reliablesoft Academy (Paid with Certification)

Reliable soft Academy provides a full course in digital marketing. Since 2002, Reliable soft is a marketing organization providing search engine optimization and services. This course includes the following marketing theories:

Digital marketing basics

Facebook / Instagram Ads

Google Ads

Search engine optimization (SEO)

Keyword research

Content marketing

Email marketing

Google analytics

Social media marketing

eCommerce SEO

This course is specially designed with the experience of clients and the feedback of the user. And also this course is paid one and its price is $119. It not only helps us to gain theoretical knowledge but also provides hands-on experience. It is suitable for beginners and anyone that wants to learn digital marketing faster with updated course learning content.

3. Udemy Digital Marketing Course (Paid with Certification)

Udemy is one of the well-known online learning platforms. They provide various courses for beginners. They offer courses on several subjects covering all areas of marketing from SEO to Google Ads and Sales. It provides a complete Digital Marketing course package. Topics include:

Market Research

WordPress Setup


SEO Writing

YouTube Marketing

Google Ads

LinkedIn Marketing

App Marketing

Email Marketing

Google Analytics

Social Media Marketing

Facebook Ad

It is a paid course. $199is the price for this course but you can get it at a lower price. Sign up with Udemyand wait for the discount period. It provides very good knowledge and completes digital marketing theories. By learning this course, you are finally able to work in digital marketing and work on promoting products and services.

4. Udacity Digital Marketing Course (Paid with Certification)

Udacity’s Digital Marketing program is useful for beginners who want to make their career in digital marketing courses. This course provides full theories of digital marketing:

Online Marketing Fundamentals

Content Strategy

Social Media Marketing

Social Media Advertising with Facebook Blueprint

Search Engine Optimization (SEO)

Search Engine Marketing with Google Ads

Display Advertising

Email Marketing

Measure and Optimize with Google Analytics

Udacity’s Digital Marketing program is different from others because it provides the users with a technical guide. It is a special course price of $399 per month. It is useful if you are a beginner in digital marketing. It is more convenient for marketers working in huge organizations.

5. ClickMinded Digital Marketing Course (Free and Paid with Certification)

Tommy Griffith is the founder of Click Minded company. Tommy has experience as an SEO expert and SEO trainer. They offer several online marketing courses covering various marketing theories. Their course includes:

Social Media Marketing

Content Marketing

Email Marketing

Paid Advertising

Sales Funnels