Before starting to talk about data, it is imperative to understand how an airline works from the creation of the flight route, to the landing of the plane.
- the flow of passengers, which involves different forms of service to facilitate the traveler’s experience on their journey, from the purchase of tickets on their various platforms (web, app, physical) to the provision of staff or terminal machines at the different airports to help travelers check in, drop off their luggage, etc.
- the flow of on-board personnel, with suitable profiles with the qualifications required to operate or fly the aircraft, as well as the management of the schedules of stewards and air hostesses.
- the engineering flow to have the right aircraft with the right configuration at the right parking point.
After a period of total shutdown of air transport during the pandemic, the travel sector is now taking off again. However, as travelers once again rush to book their flights, some airlines need help to maintain their services in the face of rapidly increasing demand, resulting in long and painful queues, delays, and even flight cancellations. It is time for them to equip themselves with Cloud consulting services capable of exploiting their data in motion.
Customer relationship management in air transport has always been a pain point, and the virtual shutdown of the industry during the pandemic has been taken advantage of by many airlines and airport operators to modernize their IT systems. Indeed, companies in the sector have become aware of the value of the quantities of data in their possession that can be used to optimize customer relations and promote the resumption of growth.
For long-established airlines, relying on traditional data platforms does not provide the agility to respond to market changes and stay competitive. The processes that drive business rely on disparate data, siloed in different systems and across various business entities. In some cases, these significant airlines fell behind more agile and profitable competitors and had to find ways to be more responsive. For airport operators – huge hubs such as Heathrow, Dubai, or Los Angeles – it is more than just where a passenger’s air journey begins and ends. They are shopping malls and hospitality venues where preflight and postflight spending is integral to the traveler experience.
Solving the challenge of traditional storage
Airport hubs have also taken an interest in various technology companies, such as Airbnb, which use real-time data from, for example, online shopping sites to exercise dynamic pricing. These business approaches can be relatively straightforward for companies benefiting from platforms designed for dynamic data processing. In contrast, established airlines with traditional storage solutions may need help moving from storing data at rest to data in motion.
Real-time data for a better customer experience
For companies in the airline sector, the difficulty lies not so much in the creation or acquisition of the data but in the fact that this data is stored in different systems and disparate databases. Companies must therefore find a way to bring their data to life. Making the most of this data very quickly is essential in the airline sector because customers want to book flights rapidly, sometimes at the last minute. Data analysis must therefore be rapid so as not to miss sales.
In addition, airlines should not limit themselves to flight reservations to exploit their data. Sales, online operations, supply chains, retail, and even aircraft generate real-time actionable data that could further optimize the customer experience. Using real-time data can also help reduce turnaround times for new data-centric IT projects. Thus, a project that could have taken two years to be defined, planned, implemented, and fully commissioned can now be completed in a few months.
Many companies yearn for the flexibility brought by cloud computing transformation, significantly to facilitate remote/hybrid working and business agility. Cloud-based services are a prominent and compelling solution. For many people, this means moving away from an overreliance on physical documents to embracing streamlined electronic workflows. These help automate the laborious but essential process of document processing.
Cathay Pacific Airways Limited operates in one of the competitive industries that place the most importance on user experience. To maintain its competitiveness, the airline had to modernize its IT architectures, which proved costly, slow, and inflexible. As a result, Cathay Pacific’s IT team used Cloud consulting services to design and implement a platform and operating model based on a hybrid cloud computing architecture. This modern architecture is built on the Container Platform and other Cloud technologies. The new environment combines public and private cloud infrastructures that provide rapid, on-demand scalability and portability and more efficient and less costly processes.
Lufthansa, for example, offers Secure Guest Print features in all of its airport lounges. The German airline thus promotes mobility at work for its customers by providing a free printing and copying service via multifunction systems connected to Wi-Fi. This novelty has brought Lufthansa great added value to its customers.
Cloud adoption is essential for any business that wants to ensure its systems and services’ convenience, flexibility, security, and cost-effectiveness. It may make sense to outsource critical functions to a trusted provider with cloud expertise for optimal performance and value for money. In addition, large enterprises with huge IT budgets and internal resources use the cloud to access specialized applications. Contact us to learn more about how our aviation software development services can benefit your airline business today.