In today’s digital world, social media, including Instagram, Facebook, TikTok, etc., has become one of the key marketing tools, if not the sole, that helps businesses to grow and boost their return on investment.
The power of Instagram is reaching a global audience at any time with minimum costs and sometimes no cost at all. However, as a business account owner, you need to understand that it may not be a beneficial marketing tool if your account does not get a proper Instagram follower engagement rate. Therefore, if you want to quickly increase your Instagram followers, likes, and views, get in touch with socialboosting.com.
Therefore, to reach your goal and grow your brand’s awareness, you need to get as high Instagram follower engagement as possible. However, before telling you the “how”, we need to point out what do we mean by the Instagram follower engagement rate.
Some may think that getting a large number of followers is good enough to get your brand’s Instagram engagement, global engagement and boost your investment. Unfortunately, the number of followers is never an indication of a good Instagram follower engagement. An engagement means that your audience, i.e., people who view your posts, stories, etc., interact with your Instagram activities. They are engaged with your Instagram content by interacting with likes, shares, saves, etc. This makes an Instagram follower engagement rate the percentage of people who viewed your posts and actually interacted with them.
It is crucial to point out here that creating engagement by an engagement group, engagement pod, buying likes, or any similar ways will not result positively. Getting the desired Instagram follower engagement must be genuine.
Now, after clearing out what do we mean by Instagram follower engagement, let us dig deeper.
How to get your audience engaged
1- Be genuine & honest
As simple as it sounds, as important and crucial it is. Promoting your business either via normal posts or Instagram ads must be done as natural and honest as possible. Remember, marketing via social media platform differs from normal marketing tools as here you get an immediate interaction and results. You have no barriers or borders between you and the target audience.
Your audience has been exposed to millions, if not billions, of similar service providers, so they will choose the most appealing to them. The most appealing to them is the most straightforward yet has a special unique way.
For example, there are many posts that show the actual steps of making the product with a high Instagram follower engagement rate as people have seen the reality of your work. Behind the scenes and how things are actually done is a mystery; once revealed, it touches the hearts of many. Thus, you would guarantee more likes, save, tags, shares and much more.
2- Post regularly
It is important to have regular posts weekly, three times a week, twice, or even daily. It does not matter how often you post, but it is important to be regular. Posting 3 posts, five stories, and one reel at once and being away for a long time will make you no good.
3- Choose your post time wisely
As mentioned on the 2nd point, you must post regularly and constantly, and at the same time, you need to choose the timing of your posts wisely. For example, you are based in the Middle East but your targeting audience is in Australia. You should schedule your posts, stories or videos according to their daytime. You need to ensure that your post will reach your audience during their active time; else, it will be a waste of time.
4- Be diverse
Try always to mix and post. Meaning, try to have various Instagram activities such as normal posts, stories, videos, and carousels posts. Don’t be stuck with one type only.
5- Carousels posts
A carousel post is the post with several images. So, the audience needs to slide left to view the whole post. According to Instagram analytics, carousels posts manage to get the audience’s attention the most. They have high Instagram follower engagement rates.
6- Captions
Instagram posts’ captions have their magical effect on getting your audience engaged more with your post. Therefore, you need to write captions that speak directly to your audience and get their attention. In order to have an engaging caption, you need to know your audience well. You need to know how to address them properly and get their attention.
7- Direct interaction
Getting a good interaction with your audience has a great significance in Instagram follower engagement, thus your overall business performance. As mentioned above, knowing your audience well will help you produce high engaging captions. Getting involved more & more with your audience will help you understand their needs better. There are several ways to have an effective way to communicate and interact with your audience via Instagram, such as,
- Create stories that have different types of questions. You may create a short quiz asking about your products. Or which service sounds more appealing to your audience.
- Create a story or post asking for any feedback from your audience. You may also request questions from their side. In this way, you will get their thoughts and preferences so that you can enhance your account accordingly.
- Go live. Stream live has proven their great influence in enhancing the Instagram follower engagement. People feel safe dealing with a business entity that has an actual interaction with its audience. In stream live videos, you will achieve the closest point of interaction with your audience. Try to engage your audience while going live by greeting them by their name and answering their questions.
8- High Quality Photos
Always use high-quality photos in your posts. You don’t have to be a professional photographer or a graphic designer. You can enhance the quality with various available applications. It is easy & doable. It will have amazing results and increase your Instagram follower engagement.
In this article, we have briefly discussed what we believe are the essential points to keep in mind to enhance the Instagram follower engagement rate.
