Users have lots of alternatives for mobile shopping, entertainment, health, productivity, money, and other services with roughly 4 million apps available in the Apple App Store and Google Play Store. As the number of apps available on the market grows, it’s more vital than ever for small company owners and marketers to develop mobile app-specific marketing strategies.

It only takes a little traction for your app to develop momentum for more users to discover and use it. So, how do you stand out in an increasingly saturated market with your app?

Here are 12 suggestions for increasing downloads and increasing engagement with your mobile app.

Choose a well-designed app icon

Visual cues influence consumer behavior. That implies your app icon shouldn’t be a last-minute addition. Because your app’s icon is the first thing a potential consumer sees when they visit an app store, make sure it’s visually appealing.

Make app store optimization a top priority

Most marketers are familiar with search engine optimization (SEO), but app developers who want more downloads should learn about app store optimization (ASO).

While the two are comparable, ASO is geared to boost your app’s visibility in the marketplace.

  • Optimizing the keywords you use in your app’s title and description is one of the most critical things you can do. To find the most relevant search phrases, use Google’s AdWords keyword tool or a keyword tracker like Sensor Tower or App Radar.
  • Choose your categories thoughtfully and strategically when submitting your app to an app store. Make sure the category you choose is relevant to your app but not overcrowded.
  • Downloads of apps: Your overall rankings will be influenced by the number of users who download your app. Here, buying app downloads from a reliable source may prove beneficial. 
  • Positive feedback: As your app receives more positive comments, it will be ranked higher, which will automatically increase download numbers. Prompting in-app reviews at critical points in the app’s life cycle can assist enhance those ratings.

Create a website and a blog

Making a decent app isn’t enough for effective mobile app marketing; you also need to make sure it’s easy to find.

People frequently turn to the internet first when looking for solutions to their difficulties. If you don’t have visibility on search engines, you’re missing out on a huge percentage of your audience, whether they’re seeking for help with shopping, scheduling, productivity, or entertainment.

Analytical tools and attribution techniques can be used to track progress 

You may make the most of your marketing efforts by monitoring and attributing downloads so you can learn about and invest in the most effective channels while making required adjustments to the ones that aren’t.

A mobile attribution tool allows you to link your app’s installation to a certain ad type, target demographic, or platform, allowing you to enhance your marketing efforts.

Use in-app tracking to your advantage

The information you gather from your current users might help you enhance your product and marketing strategies in order to increase app downloads and engagement.

You may gain a deeper understanding of your users’ behaviour and preferences by using in-app tracking. Is your software being uninstalled at a specific point? How often and for how long does the average user log in? Are there any features that appear to be used more frequently than others? Is there anything in particular that you need to address in terms of usability?

Use social media to promote your business

Because there are over 3.5 billion social media users on the planet, it’s critical to market your app on at least one of these sites. 

The first step should be to determine who your target audience is. You could wish to market your app on LinkedIn or Twitter if your target audience is other businesses or industry professionals. Individual consumers who have expressed interest in products or services comparable to yours can be found on Facebook and Instagram, on the other hand.

Consumers will discover lots of apps to help them obtain what they want. Whether they need assistance with a specific activity or simply want to pass the time. Make sure your app is the first thing people look for. To position your brand in front of the pack and increase downloads. Use a mix of these mobile app marketing tips.