When social media marketing first came onto the scene, many people were skeptical of its value. Today, though, more than 70% of consumers use social media channels as their primary source of information about a product or brand before deciding to purchase.
That’s not just good news for marketers – it means that social media marketing can be one of the most effective ways to market your business to potential customers, boost your sales, and increase your overall profits.
Here are the top seven reasons you should work with a social media marketing company for all your marketing strategies.
1) More people are online
Users spend nearly two hours a day on social networks, more time than they spend on search engines or email. This increased time spent online means that businesses can reach their customers and clients on multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. If you haven’t started your company’s social media presence yet, you’re already behind.
2) It’s easier than ever
Technology is making it easier than ever to manage multiple social media accounts. You don’t need an army of employees to set up and manage a Facebook page, tweet at potential customers and followers, write engaging Instagram captions, respond to customer complaints on Yelp, or pin new recipes on Pinterest.
3) Posting is easy
Do you want to spend hours designing graphics and coming up with cool headlines for your next social media post? Instead, please take advantage of a tool that will do it for you. Hootsuite is an incredible social media tool that makes posting on multiple platforms simple. Each platform has its suite, so you can schedule posts in advance and cross-promote content across multiple channels.
4) You can learn from it
One of the most beneficial things about social media marketing is that you can learn from others’ mistakes and successes. Thanks to user-generated content, you get insights into how certain strategies work and why they work.
5) Reach all demographics
The biggest benefit of social media marketing is that it doesn’t discriminate. Unlike traditional forms of advertising, which are often aimed at one specific age range or demographic, social media marketing is accessible to everyone with an Internet connection and a device.
6) Check your competitors
Before creating a social media marketing campaign, it’s important to check how many of your competitors are using social media and what kind of results they’re getting. By evaluating your competitors, you’ll better understand what kinds of results you can expect from your campaign.
7) Data is a goldmine
Most of us understand that data is a valuable asset for businesses, but we don’t often realize how much big data can help us run our business better. When you gather data on your customers and analyze it, you can learn how they engage with your products and services, where they prefer to consume them, and why they choose one product over another.
Final Notes
If you have any doubts about using social media marketing for your business, let these seven reasons convince you. All of them are beneficial, but they will be useless if you don’t get started right away. Putting together a solid social media marketing strategy will require time and effort, but you should see major results that benefit your business in many ways once you get going.
