Video marketing is one of the hottest trends in digital marketing right now. It’s also a trend that should be on every company’s radar, as the data shows that video is an immensely powerful tool for brand awareness and customer retention. This blog post will explore why companies need to use video marketing and how they can do it best.

It’s no secret that consumers are getting more comfortable with technology and using their devices to find information about products before making purchases. It also goes without saying that videos are the most popular format online and will continue to be so in the future. Ninety percent of the traffic on video sites is made up of YouTube, followed by Facebook and Vimeo. So if you aren’t using video marketing, you’re doing your business a disservice. Video marketing is also one of the most effective digital marketing strategies for brand awareness and customer retention.

What is video marketing?

1. More Than Just The Camera

Video can do so much more than record a live event. Videos are your opportunity to craft a story while also demonstrating the benefits of your product. Humans crave narrative. This is why journalism and fiction are such great ways to communicate ideas. The best video marketing has this element, where the video can be both informative and engaging, but also funny and cute! Our eyes are drawn to the sweet baby howls of our brand’s mascot or puppy love for its quirky campaign that is strengthening our relationship with our customers.

2. Video Is Everywhere

Access to the video has increased steadily since the introduction of social media. Video is now one of the most popular and accessible forms of marketing. Most people have smartphones, and there are apps for almost everything these days. New users can find videos simply by searching for a topic, and the information is available on the spot. This makes it easier than ever to get in touch with your customers, especially those who are on their mobile devices rather than their computers!

3. Better Research Tools

When researching different products online, people look at pictures and reviews before they will consider purchasing a product. Websites like YouTube, Vimeo, and Vine have made it easier than ever to find people’s opinions on various products. All you have to do is search for the product or brand name, and videos will come up. Many companies also post video reviews on their website, so you can see what employees or customers think about the product. You can also see how other companies use the same product, so you can see what works best in different situations.

4. Videos Are A Great Marketing Tool

Sales are directly related to marketing efforts. You can have the best product in the world, but if no one knows about it or is aware that it exists, you’re not going to sell a lot of copies. Video marketing can help your business reach people who might not be aware of your products otherwise. It is a great way to show people what you have to offer and educate them on the benefits of using your goods and services. You can always use a video maker to get the best quality for the videos.

Why Video Marketing Is So Important:

1. Video is incredibly effective at converting sales:

According to industry experts, while many marketers think creating video content is just a nice way to advertise their business, it’s the only way to actually see the boost in sales that result. Researchers have found that 1-minute videos produce 50 percent higher click-through rates than text-based ads. This means you can get your videos in front of more customers than you could through traditional advertising. 

2. Videos can be more memorable:

The average person will watch over a ton of YouTube videos each month, making that category a huge target for conversion efforts from all brands looking to attract customers. And it’s not just YouTube — there are hundreds of millions of people watching videos on Facebook, Twitter, and other social media sites. Still, the most powerful format is a video, and people remember videos 3x better than text. So in this very competitive world where customers’ choices are only seconds apart from one another, you have to do something memorable and a video will do just that. 

3. Video marketing is incredibly cost-effective:

Video also has a great ROI for your business (particularly for small businesses). Video doesn’t have to be expensive to produce or filmed in a fancy studio by Hollywood professionals — all you need is some creative ideas, an inexpensive camera, and the willingness to get up close and personal with your audience.  And because you’re starting to reach an audience, many video marketing campaigns can be done with the help of your smartphone.

4. Video marketing can be easier than you think:

Video production doesn’t have to be expensive or a long, drawn-out process that takes forever. If there’s one thing professional marketers know, it’s this—people take time out of their busy days for videos that are interesting and informative. So if you have a story or message worth sharing, all you need to do is find the best way to share it on video and film it yourself (or hire a cheap, quick freelance video producer). This is not nearly as difficult as most people think.

5. Video marketing is about more than just some random videos:

Brand awareness and customer retention are not just about the video. They are a whole campaign that includes other things like pre-launch emails, blog posts, social media posts, ads, and the like. Without these non-video efforts to build your audience and keep them engaged, you will fall flat on your face when it comes time to launch your product or service into customers’ hands.


Video marketing is here to stay. Not only does it have a huge ROI, but the video is the most effective way to get your message across because it’s memorable and people remember a lot more about you than when they read text. You’ve got to keep in mind that people don’t like reading on their mobile devices, so create some awesome videos and start getting them in front of your target audience today!