In the world where everything is going digital day by day, it has become important for al the brands to change their strategy from traditional brick shop to a digital one. Building brand awareness and conversion of traffic visiting the website to your customers is all that the buisnesses need. Though this isn’t that easy as it seems. It might take months or even years to build your online presence so that people actually start seeing you and searching for you online. Many methods have been evolved and many new are evolving each day by the digital marketing professionals to build their brand online. Some of them are making a competitive social media presence which generate many leads, email marketing, SEM or search engine marketing, digital adverts and guest blogging. Yes, guest blogging is a technique where you can publish your blog on the website that doesn’t belong to you guest node. We all know that what blogging means to a buisness. Writing the content about the product and services you deliver in such way that attracts the visitor to your site, this what blogging is. Guest blogging is same method but all we have to do publish our articles on other person’s website. It is not like you are expert in travel blogging and start guest posting about travel and leisure on the website that deals with marketing. You have to find the website that is related to your buisness too.
Benefits of Guest Blogging
Guest Blogging has lot of advantages if you are a new buisness and want to make your online presence. So lets find out what are the various advantages of guest blogging.
- Brand Building: As earleir stated, the most advantageous thing about guest blogging is it builds the awareness of your brand if your content is free from plagiarism and of high quality.
- Ranking your site up in SEO: An unique and high quality content always helps your site to leap ranks up in SEO. Even if you are the website owner and allows guest blogging on your site, always see if the blogger is giving high quality content or not as it might affect rankings of your site too.
- Getting targeted traffic: Well, as you will be blogging on websites that have in some what sense relation to your services and products also, you will get the trageted traffic to your site which you always wanted.
- Credibility: Now as you are blogging on number of websites. You are seen by the website owners, you are creating quality content. So that is obvious that your credibility is increasing and lot more website owners will be ready to allow your guest blogs on their sites without any hindrance regarding your credibility and experience. Now as you are blogging on number of websites. You are seen by the website owners, you are creating quality content. So that is obvious that your credibility is increasing and lot more website owners will be ready to allow your free guest post on their sites without any hindrance regarding your credibility and experience.
- Getting followers on Social Media: Never forget to add social media handles in your blogs as your guest blogs on oher sites not only increases traffic on your website but will also result in increases youur followers list on scoial media handles. It is upto you how engaging content you create that will attract the visitors to click on social media links in your blogs.
- Network Building: Building your network online is the smartest way to build your online presence. So how can you do that? Well you are already reading about it. Guest blogging will help you build an online network the sites you are working on which will surely help you in future
- Increase in sales: If we say that the visitors on your site increased by 2000 in a month after you started guest blogging, it will surely make you happy. But if none of them got converted into customers, it will be a sad news for you. So your content and your site layout will be held accountable for that. Now as visitors are increasing on your site, you will have the opporutnity to convert them into customers.
If 8000 visitors are visiting your sit atleast 1000 of them become your customers. So if your blogs are engaging and lands visitors to yopur site you have high chances of increasing your sales.