Video content now represents 80% of all internet traffic. That’s up from 67% in 2016! Adding video content to your marketing efforts could help you engage more customers online.

Once you draw customers to your brand, you can use innovative marketing strategies to generate more leads and sales. 

Here are five video marketing trends that can help your content stand out from the rest! With these tips, you can develop an effective video marketing strategy. Then, you can boost your ROI and set your business up for lasting growth.

Get ready to grow your business this year! Get started with these five video content trends today.

1. Shoppable Videos

Shoppable video content is a great way to generate brand awareness and online sales this year.

Consumers want simple, easy access to the information and products they need. Creating shoppable posts can streamline their online experience. Consumers won’t have to leave their favorite social media platforms to shop.

Instead, they can view your video, click on your content, and shop straight from the app!

Simplifying the user experience with these innovative marketing trends could help you generate more sales. You can get started with platforms like Instagram and Facebook. Each platform has its own type of shoppable video content. 

2. Live Streaming

As you review these video marketing trends, consider live streaming more often. Live streaming can help you better connect with your target audience. You can also create more authentic content for your customers.

Live streams will show people there’s a human behind your brand. 

You can also use live streams to answer customer questions and engage people in real-time. 

3. Optimized for Search

About 70% of all online experiences start with a search engine. Consumers are online, searching for your products and services. Consider adding search engine optimization (SEO) to your video marketing strategy this year.

SEO can help your video content appear for relevant searches. Then, you can draw more people to your brand. SEO will help you generate brand awareness, website traffic, credibility, and sales.

You can learn more about how a corporate video production can benefit your business here.

4. Interactive Videos

Interactive videos can encourage people to engage with your brand.

For example, you can use interactive videos in Instagram Stories. Add a poll or quiz to the story. You can ask consumers questions or encourage them to share their opinions.

Interactive content could make your marketing efforts more memorable, too. 

5. 360-Degree Experiences

As you explore these video marketing trends, keep up with the latest technologies, too. For example, 360-degree video experiences are becoming more popular. These videos can create more immersive experiences for consumers.

They can learn more about your products by gaining a unique perspective. You can excite and engage consumers before encouraging them to shop online.

Wow-Worthy Content: 5 Essential Video Marketing Trends for 2021

Set your video marketing strategy up for success. Consider using these five video marketing trends this year. Following the latest trends will help you engage and attract more customers online.

Get started with these innovative marketing ideas today.

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