Your website is, in most cases, is the first point of the target clients of your brand and company. Therefore, it is paramount to ensure that the website articulately communicates your message to the targeted audience. You do not want to work so hard with social media campaigns or other marketing strategies only to get clients’ opting away because of the poorly done website. It will be a waste of effort, time and resources!
In this post, we highlight the importance of having a well-designed website for your brand and the company’s digital marketing efforts. Furthermore, we will highlight the most important items for a good website.
Benefits of a Having a Properly Designed Site
The most notable benefit of a good web design is that it improves your brand’s credibility and performance. With a good site, you are able to tell the targeted audience about your brand and why it deserves their confidence. Here, you can share your brand’s achievements, bring out the mission & vision of the company, and certifications. The website is like the company’s head office where a visitor only needs to look around to determine what type of organization it is. Here are other benefits of good web design in digital marketing.
- Gives your company a 24/7 online presence.
- Helps to facilitate global marketing.
- Makes it possible to expand marketing through e-commerce.
- Makes advertising cheaper compared to print advertising.
- Can help you to convince investors to work with you.
- A good web design is a form of branding.
- Offers a two-way communication platform for users.
- Makes it possible for you to be found by potential clients.
Key Components of a Good Web Design
Now that you know the importance of a good web design, it’s time to get closer and understand the key features. Although different businesses might require varying components, here are the main features:
A Content Management System
The content management system (CMS) runs behind the scenes to assist with organizing and maintaining different parts, such as metadata and site pages. It also makes it easy for visitors to navigate around the site. One of the most popular types of CMS today is WordPress, but you should work with your web development team to identify the one that works best with your organization.
SEO Optimization Basics
Today, optimizing your site is very important because it increases the chances of getting found online. With millions of websites available online, SEO allows you to appear on top pages of search engine result pages (SERPs). The best way to increase your chances of hitting the top pages is to identify and use the keywords that people use more to search for content. Other SEO tricks that you might want to consider include:
- Using high-quality content.
- Improving user experience.
- Linking content to high-authority sites in your industry.
- Using keywords on titles, tags, and content.
According to Google, more than 50% of searches come from mobile devices. Therefore, your website should be optimized for mobile viewing so that even people using their smartphones can find your content. With the fast-growing rate of penetration of smartphones into the market, mobile sites will become even more important. Already, Google has adopted the mobile-first index, which prioritizes mobile-optimized sites and content ahead of desktop-only sites and content. So, do not limit your sites to desktop users alone because the numbers are declining. Instead, ensure that everyone, especially the majority making the searches from mobiles can access the site.
When it comes to digital marketing, a website is one of the must-have components. It serves as the main point for all your content and can determine the level of success of your brand. The lovely thing is that a well-designed website comes with so many benefits for your brand. Therefore, make sure to engage a web development professional for the best website.