When we talk about visual impact and value, we may think of a number of different things. Some individuals consider the visual value to be a psychological factor, while others consider it to be a monetary factor.

All of these essential characteristics rise to the surface in the realm of marketing and packaging design, providing consumers with innovative ways of penetrating and understanding products and what they symbolize, both in terms of value and sentiment.

The sheer diversity of innovative ways to mark and package products is becoming infinite as economics and globalization continue to push creativity. Aesthetics are used by brands to impact how customers interact with them on an emotional level.

Here are some of the impacts a packaging design has on consumer behavior

Build Customer Interest

If customers get items in luxury packaging, 60% of buyers think they are more inclined to return to a shop for another order. Your product will have a lot of “shelf impact” if it has a unique branding and packaging design.

Great design is appealing and distinguishes itself from the competition. This encourages visitors to choose your product over others. Your box should convey important information about your business, such as the brand statement and product details.

Premium items should be packaged in premium packaging, using stylish, long-lasting, and distinctive materials. Quality packaging adds value and encourages customers to tell others about their positive experiences. Most packaging companies like Mitchel Lincoln has expertise in these matters and should be consulted first for any potential packaging improvements.

Makes A Statement About Your Brand

Colors, textures, and designs appeal to customers. They are usually lured to items with packaging that appeals to their preferences. As a result, the elements of your product box should mirror your brand image and the target demographic. This way your packaging design makes a statement on the shelf.

If your item is at the top end of the market, for instance, the package should express refinement, grace, and flair. The outer layer’s appearance and feel communicate a buyer’s impression of your goods.

You will damage the consumer’s confidence and they will not recognize you as a company if you package a product in wrapping that indicates it is costly, yet the product is designed for clients at the lower end of the market. 

What role can packaging play in defining your brand’s identity?

After a sale, 87% of customers reuse the packaging and bags. You ought to be able to tell what sort of company you are by looking at your package. The first perception of your goods is determined by their packaging. It must also represent your brand persona in a consistent manner.

If you are selling all-natural organics, for instance, your package should have naturalistic colors and environment-friendly materials. This would not only be consistent with your brand identity but will also demonstrate it.

Prospective buyers will remember your brand messaging if it is consistent. Customers will be more loyal to your brand as a result of the simple recognition, which will lead to increased sales in the long run. According to research, packing, together with individual preferences, account for at least half of product decision-making.


Collaborating with an expert team that knows both the mentality and the manufacturing process is highly recommended when it comes to branding. Numerous companies have experimented on several concepts and package design options throughout the years and may assist you with your design process as needed.

Good packaging is much more than simply putting your items in a carton; it’s about creating a bond between your business and your customers. If you do this properly, your business will soar to new heights.