In recent years, a new coffee trend has taken the world by storm: cold brew coffee, in other words, refreshing and flavorful alternative to traditional hot coffee. It has quickly gained immense popularity among coffee lovers, so if retailers want to meet evolving consumer demands and stay ahead of the competition, they must invest in the cold brew coffee trend. What actually is cold brew coffee, why is it so unique, and why should retailers consider embracing this growing trend?

All about Cold Brew Coffee

Cold brew coffee involves steeping coarsely ground coffee beans in cold water for an extended period, usually 12 to 24 hours, at a temperature below 27 degrees (in comparison to over 85 with traditional hot brew coffee).  As cold brew coffee is made without heat, it results in a smooth, low-acidity, and naturally sweet beverage. It’s thanks to the slow extraction process resulting in fewer bitter compounds, making it an ideal choice for those seeking a less acidic and smoother coffee experience.

It’s best if a cold brew manufacturer uses organic coffee beans, with a traceable source of harvesting. Finlays, one of the most renowned suppliers and cold brew manufacturers to retailers in Europe, has its tea and coffee farm in the whole of Africa. 

Growing consumer demand

Without a doubt, cold brew coffee is growing in popularity in Europe and on other continents too. It’s surely caused by the unique flavour profile and the refreshing qualities it offers, especially during warmer months. If a retailer wants to tap into a rapidly growing market and cater to the evolving preferences of their customers, they are strongly recommended to invest in cold brew coffee. 

Versatility and Menu Expansion

What’s the greatest advantage of caffeine powder or cold brew coffee is their versatility. Cold brew coffee is a great base for various iced coffee drinks, including iced lattes, flavoured cold brews, and coffee cocktails, which means an expansion of a coffee shop owner. 

The versatility means more customers will be willing to take a sip of this wonderful cold crew brew,  as everyone will find a perfect flavour for themselves. The creation of their own flavour may become a challenge for competitors.

Premium Appeal, Premium quality

Cold brew coffee is not a traditional coffee, also when talking about flavour, and positioning, appealing to discerning coffee enthusiasts who appreciate the nuances of flavour. Finlays premium quality beans, which are organic, and sustainable.  The price of such a product must cost a decent amount of money to cover the costs of growing and harvesting.

Follow customers lifestyles

In a world of on-the-go lifestyles, cold brew coffee fits in perfectly. Its cold, refreshing nature and convenience make it an excellent choice for those seeking a quick caffeine fix or a refreshing pick-me-up during busy days. Retailers can capitalize on this demand by providing ready-to-drink cold brew coffee options or offering convenient grab-and-go packaging for customers.

Take care of the environment 

Coming back to popular trends, we all must be aware of the importance of ecology, the environment, and the Earth’s protection. By buying from trustworthy retailers from Europe, such as Finlays, you support a balanced and sustainable business.

The company grows tea and coffee on their farm in the whole of Africa, where harvesting is done by the local people. With their expertise in sourcing and processing high-quality coffee beans, Finlays offers European companies the opportunity to introduce exceptional cold brew coffee to their customers.

If you’re looking for supplies to make a cup of cold brew coffee with specialised cups such as Hario’s cold brew bottles, you can find move over here.