Live streaming has become more and more popular within the culture of the internet. Whether it’s streaming videos, gigs, live online games, and more, we are hooked on this new internet phenomenon. With so many devices readily available and the introduction of 5G data connection, the internet is more accessible than ever before, giving any kind of streaming channels more opportunities to be used.

In the current world of data streaming, video accounts make up for nearly two-thirds of all internet traffic, with an expected 80% increase by 2022. This doesn’t even include the massive effect that the global pandemic has had on video streaming.

There is no shortage of streaming services from U.S. tech giants, including Facebook, Amazon, Apple, Netflix, and Google. We have Facebook Live, Amazon Prime Video, Apple TV+, Netflix, and YouTube. There is also a MelonApp that has a live streaming solution to get you started in just 5 clicks.

As part of a broader strategy than simply broadcasting, these tech giants use their streaming capabilities to drive intelligent homes, power wearable video technology, and other intriguing uses. As a result, live video is increasingly integrated into company products in new and exciting ways, beyond simply selling it as a service. This further pushes the limits of what can be accomplished.

We discuss some of the changing effects that live streaming will bring, along with how it will shape the future of technology and how we live our lives. 

The Automation of Intelligent Data

The collection of data is fueling the digital age, with more and more being gathered each day. Although we possess more data than ever before, to harness its power, we need to find new and exciting ways to view, acquire, and act on the findings that this data analysis brings. 

Whenever we use our phones, tablets, laptops, and other digital interfaces, more data about our likes, interests, and other patterns are created. Streaming takes up a massive proportion of this information, with it being predicted that 82% of all internet traffic will come from here by the year 2022.

To take full advantage of the data created by streaming, organizations are developing algorithms that will enhance video quality, audience targeting, and overall personalization. Other areas such as context indexing, and whether to transform or streamline the distribution, will also be completed. In addition, intelligent systems will leap from repetitive automation to dynamic intelligence based on artificial intelligence and machine learning.

Whether the goal is to differentiate from the competition in 2020 or beyond, data-based approaches will undoubtedly distinguish industry leaders.

Applications Without Limits 

Live Streaming technologies can be used for various purposes, from internal communication and collaboration to exhibiting products, increasing productivity, and reducing costs. Today’s streaming technologies transform businesses and how they communicate, often extending into the way they do business.

E-commerce is a good example. In November 2019, the live streams on Taobao Live generated 2.85 billion dollars in sales. Brands and influencers have reportedly made millions of dollars through its streaming features. A dedicated Taobao Livestream app was also launched. Live streaming has seemingly endless possibilities, including live video shopping thanks to Amazon Live, launching early next year.

Live streaming is becoming increasingly popular among health care professionals to improve outcomes and advance the industry. To protect both the public and our communities, smart cities are implementing video infrastructure and video surveillance. It is estimated that intelligent city spending in the next few years will reach $190 billion.

Streaming can be used for a variety of purposes and is versatile enough to be adopted globally. The advancement of technology has made it easier for everyone to access it. In addition, a growing number of applications and advances in technology have made video more widely used. In reality, live streaming is not a simple tech solution; it’s hugely complex. New tools, however, are making implementation more affordable, and the popularity of streaming is putting pressure on vendors to pay more attention to customers.

Customer-Based Approaches

The customer experience is more important than ever before in 2021. As a result, businesses and organizations have made a conscious shift to focus on how technologies can better serve the customer. But, as we know, the customer is always right!

Customer loyalty and retention drive businesses today. Due to the pressures of tech giants like Google, Apple, and Amazon, more home appliances are becoming compatible with all three, forming a newfound alliance never seen before.

The video engineering expertise of countless organizations goes beyond B2C. As a result, many streaming vendors are expanding their professional service offerings. This customer focus will boost cross-industry collaboration and lead to greater synergy, whether in partnerships, the constant need to innovate, or enhanced B2B offerings.

What the Future Holds

As technology advances, future streaming will bring lots of improvements in how we use the internet. Increased speed, improved integration, and universal streams can all be seen sooner rather than later.

The speed of video delivery will be faster than ever as we move towards 5G technology, edge computing, and low-latency protocols. Of course, in itself, low latency streaming doesn’t mean much unless it meets consumer demands for video quality and distributor requirements for scalability. Still, with computing, low latency, and 5G edge combined, we will be able to push video even further.

As more smart devices are released, it is fair to assume that many will contain live streaming capabilities. Every household includes a smart speaker, and there’s no doubt that soon every room will have one. Thus, we are entering the streaming era, all in a bid to make our lives a little more convenient.