You must’ve heard about content marketing, but if you haven’t invested in the business yet, it might be because you’re skeptical of the long-term benefits; reluctant to invest heavily in what might turn out to be a “Loss Project”. You must be influenced by your perceived complexity of the strategy, scared to dive in if you don’t know what you’re doing. Or you might be holding yourself off because you’re busy with other marketing strategy ideas.
But if you want to spend your time and money on this, know that Content Marketing is one of the most practical, effective, and useful marketing strategies today. Let us describe to you in the article below.
1. More On-Site Content
It may look like a simple observation, but the more you spend time on content marketing, the more you’ll have more content on your site. That means your customers will have more reasons to stick around, more opportunities to become familiar with your brand, and more trust, which will lead to higher conversion rates. With great content, your users will stay on your site longer, and that’s always a good thing.
2. Higher Domain Authority
Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of the site. Your website’s domain authority will grow even higher if your content earns more links from external sources. Higher domain authority means higher search rankings. That’s why the more great quality content you produce, the better it’d be for your site.
3. More Referral Traffic.
Referral Traffic depends on the work pattern of your content strategy. Contributing to external publications as a guest is a good idea, this way you will have the opportunities to link back to your site. You can do it with a high-traffic site, a single guest post can earn you thousands of new visitors to your site.
4. More Social Traffic
You can syndicate your content on social media platforms for increased exposure. This way, more users will see and reach out for your content and it will gradually increase your followers. Over time, you’ll earn more and more followers for your brand on social media, and more traffic from social media as a result.
5. Increased Conversion Potential
Your main target with content is to engage, inform, help, and bring value to your readers. After taking care of it properly, then you can use the remaining space to pitch one of your products or services. If it’s done flawlessly, you can easily increase the number of conversions you get.
6. Higher Visibility In Search Engines
The posts you add to your blogs are another page that Google’s going to index. More pages don’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries. If you target long-tail keywords and topics that your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.
7. Tighter Reader Relationships
A brand with a good reputation can help with the size and recognition of your audience, but great content can also be great with your customer relationships. If you use the personal brands of individuals to write and share content, your customers could develop a more personal relationship with your company. If they start to rely on you as a primary source of information, their loyalty will be all but guaranteed for as long as they buy your products.
8. Universal Utility
There’s nothing as a “bad” industry for content marketing. Literally, any business in any industry can use the content as a major strategy. Even traditional, “un-cool” industries like manufacturing can still provide you with insights on industry developments or just make their industry more approachable and relatable to consumers.
9. Improved brand reputation
When people read your content, It will build an impression of your brand. If the contents are helpful, informative, or enlightening, they’ll think more highly of your brand. Also, if they see your content published on external sources and showing up on their social newsfeeds, they’ll think of you as a more trustworthy, established thought leader in the industry.