As digital marketing increasingly relies on visuals, it’s important that your social media strategy includes a visual component. A social media visual strategy can help you achieve your business goals, such as increasing brand awareness or generating leads.
Creating visuals for social media doesn’t have to be complicated or time-consuming. In this article, we’ll explore the business case for a social media visual strategy, how to create one, and the benefits and best practices of using visuals in your social media marketing.
The business case for a social media visual-strategy
As digital marketing increasingly relies on visuals, it’s important that your social media strategy includes a visual component. A social media visual-strategy can help you achieve your business goals, such as increasing brand awareness or generating leads.
People are more likely to engage with and remember visual content than text-based content. In one study, researchers found that people were able to recall 65% of the information they heard three days after seeing it, but only 10% of the information they read three days after seeing it. That’s because our brains are hardwired to process visuals more effectively than text.
Visuals can help you tell a story and connect with your audience on an emotional level. In fact, research has shown that emotions play a major role in decision-making and that positive emotions result in more favorable decisions.
A social media visual-strategy can help you achieve your business goals in several ways. For example, if you want to increase brand awareness, you can create visuals that feature your brand logo or tagline. If you’re looking to generate leads, you can create visuals that include a call to action, such as signing up for a free trial or downloading a white paper.
Creating visuals for social media doesn’t have to be complicated or time-consuming. There are many tools available to help you create high-quality visuals quickly and easily. For example, Canva is a popular online tool that offers a wide range of templates for creating professional-looking visuals.
How to create a social media visual-strategy
Creating a social media visual-strategy can help businesses achieve specific goals, such as increasing brand awareness or generating leads. To create a social media visual-strategy, businesses should first decide what goals they want to achieve. Then, they should create an content calendar that outlines what kind of visuals they will post and when. Next, businesses should choose the social media platforms they will use to share their visuals. Finally, businesses should create or find visuals that align with their goals and content calendar and post them on their chosen social media platforms.
The benefits of a social media visual-strategy
A social media visual-strategy can be beneficial to businesses in a number of ways. First, creating visuals for social media can save time and money. Creating text-based content takes longer and requires more effort than simply finding or creating an image. In addition, visuals are more shareable than text-based content. They are also more likely to be remembered and engaged with. Finally, visuals can help build relationships with customers and followers. By sharing visuals on social media, businesses can connect with their audience on an emotional level.
Tools to help you create a social media visual-strategy
There are a number of tools that can help businesses create a social media visual-strategy. Canva is an online design platform that is simple and easy to use. With a library of built-in templates and easy drag-and-drop tools, Canva is an accessible option for businesses of all sizes. Adobe Photoshop is another widely used program for crafting layouts and graphics. Photoshop offers a more comprehensive set of features than Canva, but it can also be more complicated to use. GIMP is a free open-source alternative to Photoshop that offers many of the same features. Inkscape is a vector graphic design program that can be used to create illustrations, logos, and infographics.
When deciding which tool to use, businesses should consider their budget, their level of design expertise, and the type of visuals they want to create. Canva and GIMP are good options for businesses on a tight budget, while Photoshop and Inkscape are better suited for businesses with more design experience. Businesses that want to create infographics or other visuals with complex designs may want to consider Inkscape or Photoshop. Ultimately, the best tool for creating a social media visual strategy is the one that will help businesses achieve their specific goals.
Best practices for social media visuals
When creating visuals for social media, there are a few best practices to keep in mind. First, your visuals should be high-quality and relevant to your brand. Second, they should be visually appeal and consistency with your brand’s overall visual identity. Finally, they should be the right size for the social media platform you’re using.
To create high-quality visuals, start by finding or taking imagery that is clear and in focus. The image should also be relevant to your brand – for example, if you sell products for pets, an image of a cute puppy would be more relevant than an image of a landscape. Once you’ve found or taken an image, you can edit it to make sure it’s visually appealing. For example, you can crop the image, add text or graphics, or use filters to change the color scheme. If you’re not sure how to edit images, there are plenty of online tutorials or you can hire a professional designer.
Once you have a few high-quality visuals that are relevant to your brand, it’s important to make sure they are consistent with your brand’s overall visual identity. This means using similar fonts, colors, and styles across all of your visuals. This will help create a cohesive look for your brand that will be instantly recognizable to your followers. If you’re not sure what your brand’s visual identity is, take a look at other brands in your industry and see what elements they use consistently in their visuals.
Finally, make sure that your visuals are the right size for the social media platform you’re using. Each social media platform has different image size requirements, so it’s important to check before uploading any images. If you try to upload an image that is too small or too large, it may appear pixelated or blurry. To avoid this, most social media platforms have built-in tools that allow you to resize images before posting them.
By following these best practices for social media visuals, you can create high-quality images that are relevant to your brand and visually appealing to your followers.
In conclusion, a social media visual strategy is an important tool for businesses that want to succeed in the digital age. By creating visuals that are high-quality, relevant, and visually appealing, businesses can increase brand awareness, generate leads, and build relationships with customers and followers. Additionally, a social media visual-strategy can save businesses time and money.
To create a social media visual-strategy, businesses should first decide what goals they want to achieve. Then, they should create a content calendar that outlines what kind of visuals they will post and when. Next, businesses should choose the social media platforms they will use to share their visuals. Finally, businesses should create or find visuals that align with their goals and content calendar and post them on their chosen social media platforms.
By following these steps, businesses can create a social media visual-strategy that will help them achieve their goals.
