With so many constant technological advances, the events industry is changing and evolving rapidly to adapt and meet the expectations of participants. Technology will not change until 2020, driving many new trends that should shape the events and event marketing industry.
Below are some of the key trends that should shape the events industry in 2020. The key to organizing and executing spectacular events in today’s digital landscape is to understand how events and technology s ‘intertwine and adapt to meet the expectations of participants. .
Data collected
Data is the key to the 21st century. The data collected is also the main driver for understanding consumer demands. Thanks to the valuable information and data collected, event organizers can use the information in planning an event and provide a more personalized and personalized experience to those attending events.
While traditional event marketing efforts were geared to overall customer satisfaction, modern event marketing requires personalization for each guest to increase satisfaction levels. The data collected and analyzed allow a tailor-made experience during an event. When organizing customer events, the polite activator emphasizes the use of this data collected from event staff in Melbourne throughout the event. Understanding participants’ requests and expectations in conjunction with personalized and tailor-made event experiences is a very effective way to increase participant satisfaction.
Event applications
Applications created for the purpose of an event are nothing new in the event industry. However, creating the right app for the right purpose becomes crucial for the execution of event technology in 2020.
Event planners have more tools and resources than ever before to design and deliver the perfect app for a branded event. Event organizers can use branded multi-purpose applications to connect with participants, chat with them before, during and after the event, and easily provide them with valuable information about the event. What better way to connect more with attendees at your event than directly via their phones?
There are many ways to use the apps to better communicate with guests attending an event. An application in 2020 should offer an excellent user experience and stay in tune with the brand. Here are some details that each event application should be able to handle:
Book your tickets
Customize the event agenda
Survey participants
Provide a calendar
Map location
Crowd poll in real time
Real-time notifications for updates
Durability
Sustainability is a term that permeates almost every industry as a topic of conversation and behavior change. And rightly so – sustainability is an important topic that everyone should talk about and practice.
Consumers and event attendees are becoming more demanding than ever when it comes to brands and event organizers who are implementing more environmentally friendly practices. Event technology tools allow event planners to practice sustainable practices without compromising the effectiveness of their event marketing strategies. In a relatively wasteful industry, technology is already helping events to become environmentally friendly.
Event technologies can provide digital alternatives to several event elements that traditionally use paper, including tickets, cards, posters, marketing efforts, brochures, event information kits, etc.
Chatbots
Artificial intelligence will play a huge role in event technologies in 2020. Chatbots can be programmed to maximize the efficiency and effectiveness of event planning and execution. If you have an upcoming event and you anticipate many requests from participants, a chatbot is a perfect solution to get a quick and professional answer to the FAQ.
Chatbots can entice visitors to RSVP for an event, point potential attendees in the right direction for purchasing tickets, translate multilingual events, and make the booking and inquiry system much more efficient. Chatbots are a great way to interact with consumers without wasting time planning and hosting an exceptional event.
Chatbots are programmed to become more sophisticated, complex and intuitive. They will only become more ingenious in the event industry as artificial intelligence progresses. While the idea may seem a little daunting to some, chatbot technology can help event organizers save resources and time on event communication, provide exceptional customer service, and improve engagement during an event.
