Over the previous ten years, the social media business has seen constant expansion, with new platforms appearing regularly. You can learn all these from social media classes.

In this article, we’ll look at the most up-to-date social media numbers you should be aware of right now.

We will look at all of the prominent platforms’ demographics and tendencies. Facebook, Instagram, Twitter, and other social media platforms are all available. These social media statistics will assist you in determining who is utilizing a particular platform and provide crucial information on which your social media strategy should be based.

1. Globally, there are 4.2 billion active social media users:

That’s 490 million more users than at the start of 2020, demonstrating that social media is still fast increasing. It also accounts for 53.6 percent of the global population (around 7.8 billion people).

2. Active social media users account for 74% of all Americans:

As a result, the United States is among the top countries in social media adoption. Only Europe has a higher adoption rate, with 79% of the population using social media.

Africa has the lowest adoption rate of any continent. Only 8% of people in Middle Africa, 10% of people in Eastern Africa, and 16% of Western Africa use social media regularly.

3. Females in the United States use social media more than males:

The difference is also quite significant. In the United States, 78 percent of women use social media, compared to only 69 percent of men. However, that gender disparity appears to be unique to the United States. The opposite is true in many other countries.

In Western Africa, for example, men use social media more than women (73 percent) (46 percent ). Men in Western Europe, Central America, South-Eastern Asia, and Southern Asia are more likely to use social media.

When creating your strategy, keep in mind the gender variations in social media usage.

WeAreSocial/Hootsuite are the sources for this information.

4. Every day, internet users spend 2 hours and 25 minutes on social media:

To put it in context, the average internet user spends about seven hours every day on their gadgets. 

According to the research, users spend on average 1 hour and 12 minutes playing games, making social media twice as popular as gaming.

WeAreSocial/Hootsuite are the sources for this information. You can learn about using these tactics from social media classes.

5. By the end of 2021, social media ad expenditure is estimated to reach $49 billion:

It represents a 21.3 percent gain since 2020. It is possible that the global epidemic is to blame for the increase in ad spending.

Even though many businesses slashed their advertising budgets early in the epidemic, increased consumer use of social media due to national lockdowns pushed several to rethink their approach and spend more on social media to take advantage of the enhanced reach.

6. In the United States, Twitter has 73 million users:

As a result, the US got the highest number of Twitter users. With 55.55 million Twitter users, Japan is in second place, while India has only 22.1 million users.

7. The most active Twitter users are between the ages of 18 and 29:

Only 27% of persons in this age group use Twitter, compared to 27% in the 30-49 age bracket and 18% in the 50-64 age bracket. Seniors are the least likely to use Twitter, with only 7% of US adults over 65 using the social media network.

It suggests that Twitter could be a suitable medium for marketers to reach out to a younger audience. If you’re aiming to reach an older demographic, though, you might be better suited to concentrate your efforts on a different site, such as Facebook. You can learn about these statistics from social media classes.

8. 42% of Twitter users in the United States have a college diploma:

Surprisingly, this statistic reveals that Twitter appears popular among well-educated people. Only 29% of Facebook users and only 27% of YouTube viewers have a college diploma.

Only LinkedIn has higher popularity among graduates, with 56 percent of its user population having a college diploma or above. The explanation for the popularity of Twitter among college grads is less evident. It makes it logical, given that LinkedIn is a professional network for networking and career growth.

9. 92% of all Tweets are made by just 10% of users:

The most active users on Twitter are responsible for significant content on the platform. It’s a small percentage of really active people who post regularly. The majority of Twitter users utilize it to absorb content and news, and they only publish once in a while.

10. Facebook has a daily active user base of over 2.8 billion people:

Facebook has been a popular social media platform since it evolved into the world’s largest social media platform, with over 2.8 billion daily active members.

Not only that, but the corporation now owns Instagram, Facebook Messenger, and WhatsApp, among other critical social apps and platforms.

11. According to reports, advertisements can reach 2.18 billion of these users:

Facebook offers a variety of sales and advertising features, making it a popular choice among social media marketers and businesses. According to the WeAreSocial and Hootsuite Digital Report for 2021, Facebook advertisements can reach slightly over 2 billion users. As a result, it is a very beneficial platform for both marketers and enterprises.

12. Instagram has a monthly user base of over one billion people:

With over 1 billion monthly users, Instagram is a viral network. The website, founded in 2010, has rapidly increased in popularity throughout the years, eventually being purchased by Facebook in 2012.

Since then, the site has added new features like ‘Reels,’ a video sharing function, and advertising and sales choices, making it highly popular with both users and companies.


Hopefully, the data in this post has given you a better understanding of the state of social media and each of the platforms that make up the social landscape. You can learn all these in social media classes.