Nowadays, if your company is not online, there is no way your business is going to thrive. Every company understands this very well, especially given the drastic changes that have occurred due to the global pandemic. 

New businesses immediately start with the creation of an official website. Businesses that have existed for many years are actively developing websites and expanding their customer base. 

There are almost 2 billion sites on the web. Each company strives to ensure that buyers quickly find them on the Internet. To do this, companies implement various SEO strategies that help promote their web resource in search engines. 

However, often, companies do not have specialists who thoroughly understand the intricacies of promoting a web resource on the Internet. Because of this, companies are resorting to using the services of digital marketing agencies or freelancers. 

Both options have their advantages and disadvantages. If you can’t figure out which option is best for you, then we’ll walk you through everything you need to consider. 

Service cost 

The first point that interests every company is the cost of services. Naturally, it is easy to figure out that if you use the services of a freelancer, then this will be the most profitable solution for your company. 

You do not need to provide freelancers with a workplace, office equipment, pay salaries, and other fees. They either work from home or travel the world if you are working with digital nomads. Thus, you only pay for the services that you need. 

Working with an agency, the cost of their services will be much higher. This is because they need to cover many expenses such as employee salaries, office space rent, purchase of office equipment, and more. 

Quantity and quality of services 

SEO consists of a huge number of nuances. We’re talking about fixing technical bugs, increasing website loading speed, implementing link-building strategies, and more. 

Digital marketing agencies have a huge staff of specialists who can help you solve all your problems and help you get promoted to the top. Moreover, agency specialists are always up to date with the latest trends, changes in guidelines, as well as the work of algorithms. This means that you can receive a full range of services and be sure that the work will be done with high quality. 

For example, Mellow Promo SEO agency provides all-inclusive search engine optimization services. The team has a lot of specialists who will help you to bring your website to the top of the SERPs in the shortest possible time. 

Freelancers, in turn, cannot always offer a sufficient level of expertise in all SEO services. They may be good in some areas and not in others. Thus, it can take a long time to find a professional. 

Reputation level 

Reputation means a lot to both agencies and freelancers. Each of them fights for clients. The descriptions of agencies do not always correspond to reality. In the same way, freelancers can write any laudatory information about themselves. 

However, there is a huge difference here. You can find many reviews of various agencies on the Internet. You will see both positive and negative reviews, based on which you can make the right decision and find the best digital marketing agency. 

Freelancers usually don’t have websites. It is also not always possible to find reviews about their work on the net. Often, when companies turn to freelancers for help, they do it on the advice of their partners or reliable sources who have already had a positive experience. 


The advantage of working with freelancers is that they don’t have a strict work schedule. Often, they can be available throughout the day. In this regard, if you have any changes that you would like to make as soon as possible, then your specialist will be able to quickly do this. 

Agencies usually work according to the traditional schedule. Roughly speaking, all specialists work from 9 am to 5 pm. If you want to change something on the weekend or even on Friday evening, then you will have to wait until the next work week starts. Thus, if changes need to be made, not all agencies are prepared to offer the same flexibility. 

Access to professional tools 

There are many free and paid tools available on the Internet that are needed to implement various strategies. Since SEO agencies offer a complete list of services regarding brand promotion on the Internet, they have a huge number of professional tools in their arsenal. 

Since freelancers don’t have steady customer traffic, they do not need to issue paid subscriptions to professional software. Because of this, they can implement strategies using free tools. Thus, you cannot always be sure of the quality of the work done. 


You can seek help from both digital marketing agencies and freelancers. Freelancers can provide the level of flexibility you need, and they also charge less than agencies for their work. However, SEO agencies have a staff of professionals who have deep knowledge of various nuances, as well as access to advanced tools that are indispensable when doing SEO.