You’ve heard of the importance of “SEO” — short for “search engine optimization” -However, you’re still unsure what it means.

In short, SEO is everything you do online to make sure that your website and all its internal pages are at the top of the results of search engines as feasible.

The first page of Google receives more than 70 percent of the clicks. If you fail to get to the top, your intended audience will likely do business with your rivals instead of with you.

We’re sure you wouldn’t want this to occur.

How can you increase the overall score of your website’s SEO? What is the best way to ensure that your website does not only rank highly in the results of a search engine but also to increase the total number of sales, visitors to your website, email subscriptions, and social media followers your site generates?

The most important thing is, does it make do-it-yourself SEO feasible?

In this article, you’ll discover the answers to each of these questions.

We’ll show you how to perform SEO yourself. We’ll also provide you with information on how you can partner with the organic SEO freelancer who will bring you results even quicker.

Understanding Keywords

If you are looking to learn how to perform SEO on your own, you should first grasp the notion of keywords.

Keywords are the terms and phrases that users use to search on search engines such as Bing, Google, Yahoo, and many others to assist them in finding what they’re looking for on the internet.

Every industry, company, or individual online store contains certain keywords that the majority of their target consumers use online when searching for the goods or services offered by the company.

If you’re a florist and your target market are keywords such as “best flower shop near me,” “same day delivery florist,” or “flower bouquet delivery Mother’s Day.”

You can determine the top keywords in your particular industry by using tools. Incorporating those keywords naturally into your website and blog posts is recommended.

This ensures that those most likely to conduct business with your company in a certain manner end at your site.

Other Keyword Tips

SEO for keywords is by far the most important aspect of SEO that you can do yourself.

However, it’s not as easy as putting top keywords into your blog and then waiting for the cash to come in, and it’s not even close to.

For starters when you’re a local or smaller florist, the big flower shops will use the same well-known terms and keywords that you’re trying to be ranked for. They’ll likely get all the traffic they receive to these keywords but if you are focusing on being the first to rank for broad keywords like “florist” or “flower shop,” you’ll waste your time.

Think about the keywords your competitors don’t make use of. This will include mentions of your city, state, locality, or even local landmarks most of the time. If you provide particular services, such as hospital deliveries or special add-ons for your floral arrangements, make sure you include the relevant keywords in your list of keywords.

Also, you must be aware of where to place these words.

Names of image files, headers, article title, photos captions, and the URL of your website are all excellent locations where you can “sneak in” keywords.

The Technical Stuff Matters: Understanding Dwell Time

If you’re trying to surpass your competitors, be aware that how long you stay on your site — which is the number of time customers spend on your website — can affect your ranking.

Although, of course, the first objective is to convince people to buy something or schedule an appointment on your site, the second aim will be to maintain them there to the maximum extent you can.

Why? Because sites that have longer dwell times are ranked higher.

Google and another search engine “think” that if many people are spending a greater than average amount of time on your website, the reason is that your site is useful and up-to-date information.

What else could you do to increase your stay-time?

Begin by making sure that your site loads as swiftly as it can. This is an essential aspect, considering that around 40 percent of visitors will simply leave a site which takes longer than 2 or 3 minutes to load.

To speed up your site’s loading time, eliminate unnecessary plugins, disable autoplay functions and pop-up ads, enact browser caching and optimize your images to speed up loading speeds.

Mobile-friendliness also matters a huge quantity, considering that increasing numbers of people access the Internet using mobile phones/tablets instead of desktop computers. 

To increase mobile user-friendliness, make sure your buttons are big enough to press with fingers. You should also remove endless scrolling and consider creating an entire smartphone version of your site. It is also recommended to compress your images, switch on autocorrect/autofill functions for forms, and perform frequent tests on mobile devices.

Target Your Local Market

So far in this blog we’ve focused on the importance of SEO generally.

However, Local SEO is equally important. Actually, based on the particulars of your business, particularly in the case of providing some kind services, local SEO could be more crucial.

It is essential to make sure your website is in front of the people who live in your area.

How do you do that?

The first step is to Include references to your place of business in your search terms. Just putting the names of the states and cities where you conduct business will make an impact, but you need to consider doing more. Include blog posts about the latest local events and festivals, discuss local topics, or provide links to local companies (non-competitors obviously) in the content of your website.

It’s crucial that you also make sure you claim the third-party listings for your business such as those on Yelp as well as Google My Business pages. It is important to include photos of your shopfront and products in these listings, together with information about transportation options, details regarding parking, business hours, payment options and any other information you’d like to add.

Be aware that if you don’t list your listings, one of your competitors could and likely will.

The most appealing aspect of this third-party listing is that previous customers can leave reviews about your company. Because more than 90 percent of customers look through reviews before joining a company it is important to provide the potential customers something to read to decide if they’d like to partner with you.

It is also recommended to take a look and then respond to these reviews online regardless of whether they’re positive or negative.

Quick Tips for Do It Yourself SEO

Let’s now do an overview of easy SEO strategies that will allow you to keep people to your website, draw your market segment and enable you to climb up the search engine results.

  • Include a Google Map on every page of your site. This will help mobile customers and need to find directions to your location.
  • You must ensure that your keywords are optimized to be suitable for voice search. Make use of a few key phrases in the form of an “who, what, where, when, why, how” format. This can more closely resemble the types of questions that users would ask voice search devices such as Alexa.
  • Make sure to update your blog as often as you are able to. Adding blog posts will let search engines know that you’ve just made changes to your site, which means you’ll get a higher rank on search engines.
  • Include hyperlinks for your Facebook and Twitter accounts on each of your internal pages as well as on your home page.
  • Link back to older blog posts in your latest blog posts. But, only if the previous posts are relevant to the topic you are discussing. It is also recommended to include internal links to any products or service pages within your blog posts.
  • Utilize the most popular tools for marketing to optimize and assess your site’s performance.

Do you want to work With an Organic SEO Specialist?

We hope you’ve found this Do it yourself SEO guide useful -however, we recognize that as well as being inspired, you might feel a little overwhelmed.

It’s possible that you don’t be able to find the patience, or technical expertise, or the skills to build your site and continuously update it with new information. 

It’s also difficult to consider changes to Google and other search engine algorithms. Google and other algorithms used by search engines -that are, in fact are constantly changing.

You should also be certain that you are at the forefront of the next major trend in SEO.

There are many reasons to look into hiring experts in SEO services. And we’re here to make the process happen for you.

If you require assistance in linking, content creation and management of reputation, or any other aspect of the realm of SEO You can trust us to provide the highest quality service.

Contact us today to arrange a no-cost web analysis.