If you’re trying to stay one step ahead of the competition, you cannot afford to neglect your mobile site. After all, 3.8 billion people own smartphones, compared to just 2 billion who own computers. In addition, the majority of online purchases now take place via mobile, while more than half of all search queries take place on mobile devices.

This means that your mobile website is likely to be your primary means of engaging your target customers, meaning that you must lavish the appropriate resources the ensure that it is up to scratch. There are many facets to so-called ‘mobile SEO’, but the most important word you need to know is ‘optimisation’.

Optimisation for mobile can mean a lot of things, but the bottom line is that it describes a marketing strategy that makes the mobile experience of visiting your site easy, user-friendly, and SEO-friendly. Here on Ridzeal, digital marketing’s growing importance has been covered in depth. With that in mind, here are some handy optimisation tips for those looking to give their business website the perfect mobile makeover in 2021.

1. Take the Small Screen Approach to Design

Put simply, the mobile world we are all living in translates to less screen real estate for you to play with. This means that you need to think about removing everything that is not essential from your screen in order to keep things as clear, crisp, and navigable as possible. Ditch those unnecessary plugins, forego video assets, and keep any and all buttons on your landing page to the absolute bare minimum. 

2. Ditch Cumbersome Assets

As any mobile web designer will tell you, latency is the ultimate killer of any platform. If your page takes more than a couple of seconds to load, the user will leave, which could mean permanently lost sales for you. This problem is confounded on mobile, where even small assets can significantly add to latency. Pre-empt this by streamlining your page to optimize loading times. Minimise your visual assets as much as possible without compromising on image quality. Strip the metadata back to the minimum. You get the picture.

3. Keep the User Journey Short

Users have certain expectations when visiting a site via mobile. They want to get the information they are looking for and complete any actions they came to do in as few moves as possible. This is why it is important to keep the user ‘journey’ as short as possible. As explained by the mobile casino review site VegasSlotsOnline, the best online slot game sites are those that allow any user to open and begin playing in seconds. That’s why this site only features casino platforms that have short user journeys and allow people to play games on the go in an instant, as this is what customers want.

4. Clean Up Your Code

Did you know that your code could be the reason your mobile engagement is low? The more complex your code is, the slower your mobile site will be. You should dive into your HTML to see if there are reams and reams of unnecessary code that could be gumming up the works. Most websites build up layers of obsolete code over time that requires cleaning up. Make sure to use a Google-approved tool such as MinifyResources, which will clean up your code for you and delete any unnecessary lines. This small step could make a huge difference. 

5. Just Use HTML 5 Already

Granted, switching languages and systems is not exactly anybody’s idea of a fun task, especially where your business website is concerned. However, this might be one of the single most effective things you can do to improve your mobile SEO and functionality. Java, Flash, and their ilk are virtually obsolete since they offer no mobile support and require increasingly dense plugins in order to function. Meanwhile, HTML 5 has exploded in popularity over the past few years and is now the ideal choice for developers, since pretty much every single mobile device on the planet allows users to view pages in this language. Switch now, before it’s too late. 

When it comes to marketing success, mobile matters. If you want to stay ahead of the curve and keep your engagement where it needs to be, following these straightforward mobile optimisation tips today.