If you deal in car parts and spares then you would know; there has been a strong upside potential in this industry for a few years now and the growth curve with regards to future production also seems to be quite prominent. Even the Mckinsey market survey has projected a 3% p.a. growth year on year until 2030.
Thus, being a dealer in car parts today is definitely a beneficial thing as far as business economics is concerned. Keeping this in mind, we have prepared a few of the most alarmingly important pointers for businessmen who are in the auto parts selling business. So, without any further ado, let’s dive into the topic right away.
1. Know what you are selling
Although this seems to be a simple one, trust us, it isn’t. Yes, knowing what to sell and why to sell it in the first place can be no less than a boon for anyone who’s into the business. Knowing this gives you clarity and a sense of purpose. If you know the reason for selling your product, it doesn’t matter if it’s a car bumper, grill, hubcaps or anything else; it will better help you in acing the selling game and generate more revenue. Plus a good customer experience is always something that counts for long-term success.
2. Know your target audience
If you are selling car parts online then, your target audience will change depending upon your demographics. From up and above, these can be divided into two broad categories a) wholesale customer and b) retail customer. To further identify your customers depending upon various factors like their preference of purchase, budget, the vehicle they drive you can use online tools like Google analytics.
3. Identify your channels of sales
Now, these can be divided into 2 broad categories namely
- Your E-commerce store
- Amazon and other online marketplaces
Your E-Commerce store. Having your e-commerce store can be an omnichannel solution to all your sales woes. Yes, it will help you in offering a great user experience to your customers. Plus, you will have the entire control in your own hands without any involvement from a third party.
Amazon marketplace. Listing your products on the Amazon marketplace is a great way for small businesses to expand extensively. Thus, if you want to sell your car parts online, opening an account with Amazon can greatly help you diversify and close more deals online.
4. If selling online, add a chatbot to your website
This will allow you to have personalized communication with your customer. You can guide them about your new and upcoming offers and solve their queries via chat support. All in all, it is a very efficient way to solve your customer’s problem, given the fact that you have your website.
5. Be descriptive about your product and have professional-looking photos uploaded
While listing the product on your website or an online marketplace like Amazon, be very descriptive about the product, doesn’t matter what size or of how much bucks it costs? Include every minute detail like whether it is an OEM part, aftermarket part or a second-hand car part. Mindfully describe their use, size, pricing and everything else.
Along with this, also add professional-looking photographs of the spares. This will help you improve your users’ experience, attract more customers and convert them in a relatively easy manner.
6. Research about your competition
In whichever field you may be, you will always have some competition. Thus, it is equally important to do fairly strong research about your competition and see how they have priced their auto-parts. It will help you get an understanding of the overall market dynamics and eventually gain an advantage over your business rivals.
Conclusion: Culminating the topic, it can be noted that selling car parts online or otherwise can be a complex business, but with the right approach, knowledge and skills you can build a successful career selling car parts. In the end, all it requires is mindful persistence.