E-commerce websites are always aimed at converting browsers into potential customers; typically, there are multiple factors like page layout, SEO optimization, and product images that determine the traffic flow on a product page. Product images play an important role in the success of e-commerce platforms; putting the right set of images for product listing makes a noticeable difference in the sales number. E-commerce Businesses of all sizes must invest in professional product photography that can present their product portfolio to the target audience in its true sense.
Product photographs are the most important conversion factors for online buying and selling. The online market is purely data-driven; businesses are continuously analyzing the performance of the website and the behavior of online shoppers to get maximum returns on their investment. It is observed that products listed with good quality photographs generate better engagement and click through rates.
E-Commerce brands are giving more attention to hire Product photography services as it helps in attracting more number of customers. Professionally shot images help in enhancing the shopping experience to a great extent and reduce the chances of losing a potential sale.
Effective ways of creating high conversion product photography
Every business owns a unique set of products in their portfolio, but there are certain specifications that business owners must follow to get the maximum of their listings. Product photography is a vital component of the online shopping process and has become one of the prime factors that direct shoppers to a product page before they decide to make an actual purchase. This proves that product photographs have to be aesthetically appealing and convincing at the same time.
Below are some of the innovative ideas that can make product photographs stand out in the crowd
Using high-resolution images
Brands should never compromise on the quality of product images because buyers visiting E-Commerce platforms completely rely upon these photographs to make their purchase decisions. Business owners should always invest in hiring a professional product photography service equipped with high-quality equipment for shooting their products. Studies have found that half of the online consumers are attracted to high-quality product photos, and it serves as an influential factor in the final purchase.
Using good lighting
The consumers must be able to view the product clearly in the photographs. It is essential to spend on good lighting equipment such as softbox lighting that will light all the features and details of the product.
Large high-resolution images
Low-resolution images with small pixel sizes simply don’t help in providing the consumers engaging shopping experience. Images that appear blurry and grainy degrade the trust of new and existing customers; the seller loses on potential opportunities
Larger product photographs make a long-lasting impact on the buyers; it gives them an engaging shopping experience as the buyer can look around in detail before making the purchase. High-resolution images help the consumer to visualize the physical form factor of the product and choose accordingly. E-Commerce platforms always try to provide high-quality product photos with crisp details to help buyers making purchase decisions.
High-resolution photographs let the online shoppers zoom in on the image to view every detail of the product. Good quality images not only make an impact on customer engagement and retention also helps them in valuing the product. Larger images establish that the product is of very good quality.
Photos from different angles
Product photographs must present the item from different angles so that the customers can have a clear idea of what they are purchasing. Single photograph fails to provide online shoppers with necessary visual data to make a purchase.
Incorporating lifestyle images of products
The main purpose of Product photography services is to present the item clearly against a white background without any distractions. But when scrolling through product listing it gets quite boring for the consumer, shooting a product against a suitable scene helps in making things a bit more interesting. Picturing the product in its natural surrounding allowed the consumer to imagine it being used in their life.
E-Commerce platforms also try to create images that represent the life of consumers. Lifestyle product photography lets the customer visualize a product in use and how it will look in their surroundings
Photos must represent the brand
Low-quality photographs not only turn off the customers from making a purchase but also affect the trust amongst new and existing customers. The companies make sure that the products present the true essence of the brand on the online platform.
Including a good number of images
More the number of images better will be its engagement with the customer. Customers always look for product listings that have a sufficient number of photographs showing the product from all possible angles. Including more number of images increases the chances of a potential sale. It also allows the consumer to evaluate whether the product suits their necessities.
Experts suggest combining traditional white background images along with lifestyle photos of the products. It helps in breaking the sameness and gives all the necessary visual information to the online shopper.
Including images based on the business and target audience
This is an important aspect of product photography and helps businesses understand what suits them the most depending on their product lineup and target audience.
Finding the right combination helps in achieving better sales conversion rates and keeps the web pages optimized. The requirement of every commerce platform might differ based on their content and customer base. It is always recommended to test the photographs to understand the impact on the audience.
Factors like image size, photo angles, the number of images, framing, background, auxiliary products in the frame, affect the performance of product pages.
Professional Product photography services have a systematic understanding and knowledge of all the above-mentioned factors and helped their clients in optimizing their images and product pages to attract more organic traffic. It also affects business decisions and product photography managing according to the latest market trend.