If you have landed on this article by choice, we assume that you have an idea of how important SEO is. Whether you have a personal website, blog, or any business website, you definitely need good SEO efforts to rank your website in the top few search results. If you are just stepping into the internet marketing game, you may have many questions in your mind. One of the most relevant questions asked by web users is, “Should I go for a low rate SEO plan or a comprehensive (high rate) plan?”. The objective behind this question is to figure out whether you should buy SEO services or internet marketing services from a company that offers low-rate plans or not. If you are also interested to find out the answer, we have got you covered with some important details you will be needing. Over the years, a lot of SEO companies have come forward with their plans and subscriptions for users. At the same time, many websites have landed into trouble despite having an SEO company on their side. This is mostly because low-rate SEO companies often end up making short-term solutions that lead to red flags in the longer run. To put it simply, if you want to save your money by choosing a low-rate local SEO company, you may just end up paying more.
SEO is an Investment, Cheap Packages Can’t Deliver Even Basic SEO Requirements
Firstly, it is important to get your facts straight. If a company is telling you to pay a small cost once and forget about your website’s SEO, it is probably fooling you. SEO is not a one-time cost and requires continuous efforts to take a practical shape. Think of it as your marketing budget. If you want to promote any of your services or products physically, you will need a considerable budget to plan, develop, and execute your marketing campaigns. In the same way, your website’s SEO requires a budget, a plan, and on-time execution. The more you invest, the more you reap. However, it is important to mention that regardless of your spending, you need an expert SEO services provider in your area to do it all for you.
Now, let’s have a look at 5 important reasons why you should not buy SEO services from low-rate companies.
Low Rates, Low Quality
One of the key factors to take in the notice is the quality of SEO services offered by the company. When you go for a low-rate SEO company, you need to keep in mind that the quality of work may suffer. When you pay for a service, you pay for the tools used in the process, the effort applied by experts, the experience of the team, and the value-added support. Now, when you choose a low rate SEO plan, you will be compromising on each of these domains.
Google’s Algorithm Updates
Google keeps updating and changing the algorithm of its search engine. With each new update, the guidelines for SEO take a new turn. This means that if you keep repeating the same practices that you were following a couple of years back, you may end up losing your rank in the search engines. When you look for low rate SEO packages, you never know if the company is up-to-date with the latest algorithm. Moreover, many small companies tend to outsource their SEO projects risking the quality of work even further.
Black Hat Techniques
This one is really important. If your SEO company is promising you quick results, it can be a red flag to consider. SEO is not an overnight process. It requires time and consistent efforts to rank your website’s page(s). There are many companies in the market that offer you low rate SEO plans. However, they use black hat techniques to rank your website. Black hat SEO refers to all the techniques that are “illegal” or “unethical” as per Google’s policy. More often than not, companies use dummy accounts and domains to create a traffic bridge for your website. With the passage of time, not only your website loses its rank, but it also becomes difficult to rank it again. In a nutshell, if an SEO company offers you quick and definite results, you may need to look for other options.
Low-Quality Links
Link building is one of the key practices involved in SEO. The quality of links to and from your website to other domain pages can directly affect your website’s rank and SEO status. You may find many SEO and internet marketing companies offering low-rate SEO plans for your website. You need to not fall for the trap. Some of the companies use low-quality links to rank your website. While this may be true, such links drag your website’s rank further down making it difficult to rank. Google may also end up sidelining your website for up to several months.
No Monthly Reports
To have a report of all the SEO work done to your website each month is your right. If a company rarely shares reports with you or shows reluctance in reporting, you need to take the matter into your own hands. SEO reports contain all the details including links, traffic, and other important information. You can review, question, and test the stats as listed on the report. When you choose your SEO company, you may need to make sure that the company has the policy to share monthly reports with you so you can keep track of the SEO efforts as well as budget.
The above-mentioned points can help you distinguish between low-cost SEO companies and high-quality internet marketing service providers. By keeping these pointers in check, you can draw a safe line to determine your SEO budget while ensuring your website’s good page rank on search engine(s). You can also lookup on the internet to find important SEO guidelines to enhance your knowledge. This way, you can avoid SEO company scams and losing your website’s data security as well as rank.
