If you are looking for a perfect product packaging that can meet your shipping needs as well, cardboard boxes are best to consider. They are the most beneficial and versatile packaging solution famous industry-wide. You can customize them in unlimited ways to fulfill the requirement of every business and retailer. They are known for their strength and quality and can be used to package almost everything that comes to your mind. Nowadays, custom cardboard boxes are becoming a useful tool to promote your businesses in the marketplace. They perform multiple functions and can change the customers’ perception of your products. Customize them according to your branding requirements. Introduce some functional features to make them more valuable to use. Let us have a look at 6 handy tips to promote your business effectively by using customized cardboard boxes:
Utilize the Strength of Cardboard Packaging:
The stable and durable nature of cardboard boxes has made them a preferred packaging solution for businesses. They are strong enough to add a superior cushion for any type of product. It reduces the chance of damage during long-distant shipping thus providing several benefits to the retailers, manufacturers, and customers. When your commodity remains protected, it brings a large percentage of profit for your business. Moreover, cardboard is also known for its sustainable nature. This is the biggest reason for its increasing demand in the market. Custom printed cardboard boxes add to the value of your merchandise and hold the products more safely until they reached their final destination. The premium-quality and durable nature of this packaging make it able to bear any kind of pressure or abrasion. As a result, your business name is promoted more due to the safe delivery of the items.
Custom Cardboard boxes are best for Marketing:
Cardboard packaging is extremely functional to promote your brand in a competitive environment. It supports a variety of printing techniques to give amazing results. You can easily add on your product’s details, features, and all the information about the manufacturer. Go for designing a creative logo, tagline, or slogan to give good exposure to your brand. Now the businesses do not need to spend a large sum of money on promotional campaigns. Your custom printed cardboard boxes can do all for you. They act as a silent salesman for your brand and help to generate more revenue for your business.
Execute the First Impression Successfully:
You might have heard that first impressions are often the last ones. This quote may hold some contradictions in other aspects but when it comes to wholesale boxes everyone has to agree upon this. The way you design your cardboard boxes creates a strong impact at first sight. Most small-scale businesses or startups do not have a large budget to work with, but spending on a custom packaging solution may help you in return. A well-designed cardboard box provides an attractive and eye-catchy display to grab the attention of customers instantly. The brands go for using fascinating colors and artistic designs to create a wonderful first impression. If your packaging succeeds in captivating the customers it will ultimately assist in revenue generation and several other promotional benefits.
Capitalize on Creativity:
When it comes to cardboard packaging, the designers have an array of options to show their creativity and innovativeness. For every new product, you can create a unique packaging style to appeal masses. From simply designed tuck-end boxes to sleeves, gable boxes, flip-top boxes, two-piece boxes, pillow boxes, tiered boxes, bottom closure boxes, there are much more to explore! You can also get creative with your box shape like go for round boxes, hexagonal boxes, cylindrical boxes, or anything of your choice. Some manufacturers also go for introducing several add-on options like a windowpane, die-cut pattern, inserts, dividers, or handles, etc. to make your boxes more functional to use. Thus the options are unlimited. It all depends on how far your creativity takes you!
Go for Advanced Printing and Suitable Artwork:
Whether you have started a new business or running it for years, establishing your position in the market is a challenging task. For this, you have to work on a variety of strategies to win the heart of your target audience. Packaging is now considered a part of the marketing mix and plays an important role in promoting your business. Opt for the best styles and advanced printing options to create a mesmerizing look for your packages. The three most commonly used printing techniques include flexographic printing, litho printing, and digital printing. Each of them has its features and helps to add more elegance to your cardboard packaging. Designing is all about choosing the right combination of colors, typography, graphics, and printing to make them work. You can choose from CMYK and Pantone color models to create a more eye-catching display. Special finishing effects like gloss/matte lamination, embossing, debossing, foil stamping, UV coating, and aqueous coating can help in enhancing the grace of your packaging.
Provide a Memorable Unboxing:
Custom cardboard boxes are known for their ability to provide a memorable unboxing experience to the customers. No other packaging material has such flexibility of design. You can design them inside out to make customers remember your brand for a long. For this, introduce your logo, a color, or a printed pattern inside the box. It provides a great display as the customer opens the box. Use different types of filler packaging to display your products more elegantly. For instance, if your product has several parts, the use of inserts adds more professionalism. In this case, if delicate items you may use a tissue wrap with a branded sticker. Place on some promotional material or custom printed tags to engage customers more. All these tactics help in providing a better unboxing experience, promoting your business more!