Annually, the number of informed individuals who take care of their health is growing. People want to benefit their bodies, so they seek high-quality and effective supplements. Very often, you can see bloggers or influencers promoting omega-3. And all because the supplement has numerous advantages for the human body. As a result, there is an increasing demand for such products, providing food supplement manufacturers with a platform for work. If you desire to establish your own brand and bring biodegradable supplements to the market, but lack the funds or desire to open a production facility, private label omega-3 manufacturing becomes an excellent option. 

What is private label omega-3 manufacturing?

Private label omega-3 manufacturing is the placement of your brand on high-quality dietary supplements provided by a supplier, along with all the necessary documentation for distribution. This approach is relevant for those who already have their own customer base to directly recommend the products to. However, if you don’t have customers yet, it’s not a problem because the manufactured supplements can be promoted using marketing tools.

The company is approaching a contractor specialising in omega-3 production. They are discussing key agreement details, such as the source of raw materials, manufacturing methods, primary and secondary packaging. The labelling is also done at the production facility but according to previously agreed specifications, including the logo and general information. For the distribution of the final omega-3 packages, the company can choose its own marketing channels or rely on the supplier if they provide such a service.

The history of omega-3 dates back to the 1930s when a researcher in Japan discovered saturated fatty acids in fish oil that had a positive impact on the body. In the 1970s, further research was conducted by different scientists. A Danish epidemiologist wanted to find out why Eskimos living in Greenland didn’t have heart problems, but upon their return to Denmark, their health deteriorated. It turned out that the key factor was the high content of omega-3 in the fish oil they consumed abundantly as part of their diet. In 1982, Swedish scientists received the Nobel Prize for describing the influence of omega-3 deficiency on the human body.

Eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), which are present in omega-3, offer tremendous benefits for humans. Firstly, they contribute to lowering cholesterol levels in the blood, reducing the risk of immune and cardiovascular diseases. Omega-3 helps normalise the functions of the nervous system, enhancing brain activity and cognitive abilities, and improving memory. Omega-3, especially DHA, is an important component of the retina, reducing the risk of age-related macular degeneration and dry eye syndrome. In addition to these benefits, taking the supplement influences the skin, metabolism, bone tissue, and plays a role in endurance and post-workout recovery of the body.

Benefits of private label omega-3 manufacturing

  1. Lower costs.

Compared to launching your own production, this option is more cost-effective in terms of budget. You have the freedom to choose suppliers who will produce omega-3 and, consequently, have independent control over your expenses. This does not mean that you should approach companies that operate at the lowest possible cost. Simply choose a supplier carefully, ensuring advantageous conditions for you. By managing operational expenses, you have a chance to reduce the overall costs throughout the entire process.

  1. Control over the production process.

Omega-3 manufacturing entails the creation of quality supplements, over which you have complete control. After all, you yourself determine the supplier, select the ingredients for the products, approve the overall packaging design, and labelling. To ensure the final product fully complies with requirements and standards, you can monitor every stage of production by making prior arrangements with the manufacturing company.

  1. Increased flexibility.

Most contract manufacturers offer a wide range of services, such as manufacturing of dietary supplements, packaging materials, and label application. Private label manufacturing provides you with the opportunity to choose the most optimal product concept, adapt the formula and packaging to meet the market requirements and your target audience. The flexibility of the business lies in being able to swiftly respond to changes in demand and make modifications to the product according to the users’ needs.

  1. Brand strengthening and profit growth. 

You have the opportunity to create your own unique brand in the market, or even multiple brands. Simply choose a good manufacturer and develop a design that allows you to stand out among competitors. You will achieve high profits as you don’t spend money on establishing your own production line. Nevertheless, you can invest the saved funds in other important components such as marketing and sales.

It’s important to remember that creating and developing your own brand requires investments. They are needed for market research, production costs, logistics, and promotion. Therefore, it’s crucial to allocate a budget for all these aspects in order to launch a truly unique private label on a solid foundation of preliminary development. However, contract manufacturing provides the opportunity to bring your ideas to life without the need for additional equipment, rentals, or the purchase of warehouse space.

Challenges in omega-3 manufacturing

  1. Quality and safety control. When choosing Omega-3, the user primarily focuses on the content of polyunsaturated fatty acids and the quality of the product. Therefore, supplements must comply with safety and quality standards, substantiated by relevant certificates. The presence of such documents guarantees purity and the necessary concentration of DHA and EPA, as well as the absence of heavy metals, pesticides, and toxins in the product. To obtain a safety and quality certificate, the manufacturing company must have special quality control systems in place and conduct regular analyses and tests.
  1. Supply chain management is a concept and strategy that involves the proper approach and management of all raw material, material, and finished product supplies. Omega-3 manufacturing is impossible without access to high-quality raw materials—fish oil or plant oils from specific sources. And access can only be established by establishing reliable and sustainable connections with suppliers. It is essential to allocate funds for potential risks and exceptional situations related to depletion of raw material stocks or quality that does not meet standards. This means that you must have an alternative supplier who can always promptly provide the highest quality fish oil.
  1. Compliance with regulatory requirements when applying labelling, general information about the supplement, and data on its impact on the human body. The presence of appropriate certification is evidence that the company complies with norms and regulations. To meet these requirements and standards, manufacturers must be aware of current market rules and adapt to these changes to avoid legal issues. 

How to start an omega-3 business

Any business starts with market research. And launching the Omega-3 brand is no exception. What needs to be studied before launching your product: current trends and demand for Omega-3 dietary supplements, target audience, and competitors in your segment. After that, proceed to a detailed study of potential consumers, understand what they expect from the purchase and consumption of Omega-3 supplements. With the research results in hand, proceed to develop a business plan. Its content will be your vision for the production and distribution of Omega-3 dietary supplements in the market. Based on the business goals, create a financial plan where your budget will be allocated step by step: for production, marketing, and sales of goods. If additional financing is needed, turn to specialised investment companies.

Only after you have determined your goal and finances, start searching for manufacturing companies. Compare current manufacturers in the market, specifically their experience, reputation, presence of positive reviews, and certificates for operation. We recommend entering the information into a table to visually compare each manufacturer. Then, give them a call and discuss your requirements. If they can meet them, discuss the details. Before signing a contract, we advise physically visiting the production facility, even if it is in another city or country. This ensures that you will receive truly high-quality products that meet the stated conditions.

Conclusion

Omega-3 is a collective term for fatty acids that are necessary for the normal functioning of the human body. They play a role in the cardiovascular system, are essential for the formation of neuronal membranes, and contribute to softening the skin. With each passing year, interest in omega-3 increases as people become more responsible for their health. Therefore, there is a great opportunity for those who want to create their own brand of dietary supplements without the need to establish production facilities. The advantages of private label omega-3 manufacturing include low costs, flexibility in operations, control over production, and the opportunity to develop the brand in the market.