If you have a little free time, you can spend it on hobbies or just lie on the couch. Although, there is an option, this same time to spend on earning a small amount – to take a marketing survey. How to do it right?

Today, the final value of the goods is not so much determined by the cost price and the markup, as by the demand, whiсh consists of many factors, among which we can distinguish the emotional – convenience, appearance, and any other subjective assessment of the consumer. Sometimes, by successfully selecting the totality of all factors, the manufacturer can greatly inflate the final cost of the goods. And they will be bought! This is why modern business carries out all kinds of marketing research, creates, for example, focus groups in Tampa, and looks for subjective evaluation of its products. Sometimes by rewarding respondents for taking surveys. That’s where a little income comes in, you might say – a home business. Paid focus groups

What are they for, and who can participate?

Consumer opinion is very important to businesses. With the help of focus groups participating in the research, it is possible to select a set of consumer qualities of the product and create a marketing plan to promote the product. In the process of questioning the consumers, the advertising campaigns and slogans are tested, and the emotional reaction from the appearance of the product and the whole brand of the manufacturer is studied.

For each market research a certain focus group is gathered – people who meet certain criteria: gender, age, social background, and other factors. For example, a survey about a kitchen brand will attract housewives, and a brand of diapers, respectively, are extremely interested in the opinion of young parents, people who lead a healthy lifestyle are looking for marketers who promote good nutrition. And it’s not just products that need focus groups. Even games, programs, TV shows, and movies, that is, entertainment, need the subjective opinion of ordinary consumers. But it is necessary to understand that marketing research has strict criteria, so not everyone will be taken to a focus group. And if you want to find the suitable one – just visit https://stansgigs.com/focus-group-rankings/.

In addition, professionals and people who influence public opinion are not allowed to participate in marketing surveys. For this reason, marketers, PR specialists, and other advertising market experts will never participate in consumer surveys. They, with their expert opinion, distort the final results. The workers of a definite branch can also be refused to participate in a focus group because of a biased attitude.

Types of marketing research

Marketing research comes in the form of in-person and extramural studies. In-person – offline focus groups. In this format, there is a collective discussion of the product or brand, in general. The target audience is selected according to certain criteria. The participants of the survey gather in an agreed place. There they study the samples presented, share their general opinion and subjective evaluation, and fill out questionnaires. All participation lasts from 1 to 8 hours.

One-time online survey via the Internet. A participant admitted to the study, performs tasks or fills out a questionnaire on a special site. The survey itself takes a few hours, sometimes it may last for several days (2-3 hours a day should be spent on filling out the questionnaire). 

Long survey with the help of Internet messengers or social networks. Quite a new phenomenon, but the easiest of all forms. All “subjects” regularly receive small tasks or questionnaires with questions. The work does not take more than 15-30 minutes of free time. The survey itself is long – from several months to several years. Payment is monthly, upon completion of a regular task. For example, in this way research is carried out on the consumer qualities of goods. Every month, focus group participants have to take pictures of the appearance of the product and in a few words describe their impressions of use. Often, participants are not paid at all for such work. Instead, they are given the product in question for free. These can be toothbrushes, hygiene products, household chemicals, and other similar products.