The eCommerce industry has grown a lot in the past few years and is still growing rapidly. Due to this, many new entrepreneurs have entered this industry. If you want to set up a highly functional and advanced eCommerce website, Magento is the best platform. You can even hire Magento eCommerce Development Servicesfor this purpose.
As per Forbes, in 2021, the eCommerce sales stood at around $870 billion in the US, which is straight 14% more than the year 2020. It is expected that the sales figures for 2022 will surprise everyone. European countries, India, Brazil, Japan, and China, are also going big in eCommerce. So, it’s still not too late to start your own eCommerce business.
If you want to start your eCommerce business, you will need to establish your online store, and Magento today is the best eCommerce platform.
With the rise of the eCommerce industry, the number of eCommerce platforms has also increased, but Magento stands apart due to its high functionalities and useful extensions.
In this blog post, we will talk about the features of Magento eCommerce development that you can’t ignore.
Top 7 unavoidable features of Magento
- Catalog management
The catalog of your eCommerce store plays an important role no matter which type of products you sell in your store. Magento is rich in features that aid in effective catalog management.
Magento supports the display of virtual products, editing or removing reviews, inventory management, dynamic pricing, and sharing of products on social media platforms. Thus, it has an entire range of features for catalog management.
- Site Management
Website is the first point of interaction between you and your business. Therefore, you need to focus your attention on your website. Your website should be appealing and must provide a good user experience to the website visitors.
When we talk about Website Management, Magento is just amazing. The CMS of Magento is perfectly suited to create the landing pages.
Some of the best features of Magento for website management are – user authentication, tax computations, multi-language & multi-currency compatibility, stunning customizable designs, etc. Hire a good Magento company to create a perfect website for your eCommerce business.
- Product Browsing
When an individual looks for a product, he or she must get his desired products easily. You need to make sure that the user’s shopping experience is good. Otherwise, the customer leaves your website and visits another website as the competition is too high. Thus, you need to provide a top-notch experience to your users.
Magento offers some of the best functions that will help you to provide the best user experience to your customers. Zoom-in and zoom-out on product photos, multiple photographs per product, stock availability display, product wish list addition, pricing tiers display, and more are among the features. Also, read about Local Digital Business.
- Marketing & promotional tools
Magento has inbuilt marketing tools which will help to promote your products and services in the best way.
The tools of Magento provide features like up-selling and cross-selling of your products, help set a promotional price, promote your new products, manage coupons, etc. These all features will help a lot to promote your products and increase your sales.
- Order Management
Magento offers some of the most robust features for order management. It allows creating, editing, and fulfilling the orders right from the admin panel. It also helps create invoices, shipments, and credit notes for each order. Apart from these, it also allows customizing the order status.
- Payment and shipping
Payment and shipping are an inevitable part of an eCommerce store. Magento will help you both the processes easily. For payment and shipping, it has functions like single page checkout, SSL security., integration of payment gateways, etc.
The features of Magento will help to secure the payment transactions of the customers and protect their data. When you have strong security features on your website, customers can believe in your website and will purchase products without any fear. This is definitely an unavoidable feature of Magento.
Reports are very important for all businesses. It can give you an understanding of the direction of your business, whether it is on the right path or not. Reports include details of the business activities and their results. You can later work on the activities that are not as per your expectations, but you need to get business reports for this.
Through the reports, you can access much important information, which can be crucial in effective decision making. Magento offers a lot of reports for various activities like sales reports, product review reports, tax reports, etc.
In conclusion, we would say that Magento is a very useful and robust eCommerce platform that you can use for building your eCommerce platform. You can also hire Magento 2 developer to build an eCommerce store for your business.