You may be wondering what makes digital marketing so much more effective than offline marketing? Why is it so important to get your digital presence in order? Why is your competition ranking ahead of you in the search engines? These are just some of the questions you may be pondering as we enter the new digitally-dominated age. Businesses more than ever must be quicker to adapt if they effectively want to compete.
Why Is Digital Marketing More Effective Than Offline Marketing?
Digital marketing encompasses all of the marketing strategies that you can implement online. These strategies include but aren’t limited to Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC), social media marketing, and more. It’s so important to have a good digital presence because the majority of consumers are now making their buying decisions online. It’s so much more effective than offline marketing for several reasons.
- It’s Quantifiable
Perhaps the most significant reason it’s so much more effective than offline marketing has to do with it being quantifiable. You can measure nearly everything when it comes to marketing online. No matter what strategy you are integrating into your marketing mix, it can be measured and analysed. This can make it much easier to see exactly what is working and what isn’t within your mix. This alone can save you a lot of time and money because you don’t have to continue to pour resources into things that aren’t driving revenue for your business. No marketing strategy is worth integrating into your mix if it isn’t profitable. You typically cannot tell how profitable an offline marketing strategy is because there’s not enough data to measure it.
- Easier To Scale
The scalability of online marketing is so much greater than offline marketing. A lot of this has to do with the cost. The cost to put up a billboard can be extreme. In fact, it can be completely prohibitive depending on the location which means that a lot of brands simply wouldn’t be able to afford it. That’s not the same when it comes to putting up an online billboard which a paid ad essentially is. You get the same kind of exposure without having to pay the excessive costs that offline strategies would require. Thus, it’s much easier to scale for those who don’t have unlimited budgets. The scalability is there in regards to the audience you can reach too. If you want to reach a new audience, you can start a brand new campaign within minutes. It’s not something you have to plan out for weeks. You can typically pump out a campaign in a lot less time when you are running your advertisements online.
- It’s Where Your Prospects Are Located
The key thing to successful marketing is to put your advertisements and marketing materials where your customers are hanging out. The fact is, that more people are spending the majority of their time online. The average time spent on social media networks worldwide has increased from 90 minutes in 2012 to 147 minutes per day in 2022. Needless to say, the time is increasing every single year by a significant amount. You can expect this trend to continue moving forward as people continue to spend more and more of their time online. This is especially true with newer social media networks popping up seemingly every year along with the use of mobile devices and smartphones.
Why Is Your Competition Ranking Ahead Of You?
When it comes to beating out your competition, your ranking matters. Getting a high rank within the search engines for buying keywords is essential. If your competition is ranking well ahead of you, it can lead to you losing a significant amount of market share within your industry.
- You’re Not Targeting The Right Keywords
One of the biggest mistakes a lot of businesses make is not doing their keyword research beforehand. You need to figure out what keywords are ‘buying keywords’ within your niche. You also want to target long-tail keywords which are keywords and phrases that have less competition.
- You Don’t Have Professional Help
The truth is, that a lot of businesses have realised the importance of SEO to their business success. This has led to a lot of businesses putting resources into hiring professionals to handle it for them. After all, a professional will be much better suited to rank high than someone that is just getting started with SEO.
