Introduce Mark Ian Hoyle (LadBaby), a lifestyle blogger and YouTuber from Nottingham, known for his transition from a lad to a dad and his unique approach to parenting. Mention his wife Roxanne and their collaboration.

1. Who is LadBaby?

Discuss Mark’s background, including his work as a graphic designer and author, and the founding of LadBaby when Roxanne was pregnant with their first child. Describe the channel’s focus on life hacks, parenting advice, and the journey from a ‘lad’ to a ‘dad’.

2. The Rise of LadBaby on YouTube

Detail their YouTube success, highlighting the growth of their channel, reaching over one million subscribers, and the unique content that resonates with their audience. Emphasize their humorous approach and the ‘sausage roll journey’.

3. Breaking Records with Sausage Rolls

Elaborate on their musical achievements, particularly the collaboration with Ed Sheeran and Elton John on the festive single ‘Sausage Rolls For Everyone’. Compare their success to iconic groups like the Spice Girls and the Beatles and their record of consecutive Christmas number ones.

4. From YouTube to Chart-Topping Musicians

Describe their musical hits, starting with ‘We Built This City’ in 2018 and following successes. Emphasize the charitable aspect, with proceeds going to the Trussell Trust food bank charity.

5. The Financial Growth of LadBaby

Discuss their financial journey, including their net worth and asset growth over the years. Use figures from Company Check to illustrate their rise from modest beginnings to a substantial net worth.

6. Recognition and Awards

Highlight their accolades, such as Celebrity Dad and Mum of the Year, beating out notable figures like Prince William, Kate Middleton, and Holly Willoughby. Mention their book, “Greg the Sausage Roll: Santa’s Little Helper”.

7. Overcoming Challenges

Share personal challenges faced by the couple, like Roxanne’s supermarket incident, to humanize their journey and showcase their resilience and commitment to their family and budgeting.


Sum up their journey from starting a blog to becoming household names, emphasizing their unique blend of humor, music, and family life that has captivated millions.