With the rapid growth of eCommerce, it is essential to stay up to date with the latest trends and technologies. Every year, new trends emerge that can help businesses make the most of their digital presence. As we look forward to 2023, there are some developments that will be at the forefront of the eCommerce industry.
Here are some of the top 9 eCommerce trends that you should keep an eye on in 2023.
Social Commerce: Social media has always been a great tool for boosting brand awareness and generating leads. In recent years, however, more and more brands are starting to sell their products directly through social media channels. As a result, consumers can now go directly to their favorite social media platforms on their mobile devices to find and purchase goods all in one place. This trend will only continue to grow in popularity as more brands take advantage of this direct-to-consumer approach.
Chatbots & Artificial Intelligence: Chatbots have become increasingly popular over the past few years and this trend shows no sign of slowing down any time soon. In brick-and-mortar stores, customers can speak about problems or queries with staff members directly; however, in online stores, customers typically have to conduct their own research or wait for customer service teams emails to get answers to their questions. AI chatbots provide an efficient alternative by providing instant responses and resolving customer queries quickly.
Personalised Advertising Campaigns: AI has made it easier than ever before for brands to create personalized advertising campaigns based on customer data. By gathering customer data such as past purchases and browsing behaviors, AI can assist marketers in creating targeted campaigns that appeal specifically to individual customers’ interests. This allows businesses to tailor their marketing messages accordingly so they are able to reach a wider audience without having a huge budget for creative content production or large ad spendings. This has been an important factor for quite a few years now.” We have been using dynamic remarketing for quite a few years” – says Jane Colebrook – head of marketing at Welding Superstore, australian retailer of protection gear and jackets for welders: https://www.weldingsuperstore.com.au/welding-jackets/ “We receive more and more signals that our customers are more inclined to make a purchase, when the ads are more tailored to their specialisation, when they are more personal” she adds.
Live Shopping -Live shopping is known as retailers presenting their products through a livestream, often on a social media platform. This approach allows customers to ask questions, receive responses, and make purchases in real-time. The live selling key is interactivity. Customers can get answers quickly and feel more connected to your products and services. With more people turning to social media for their shopping needs, this trend could continue to grow over time.
Personalisation – it has been a big trend for many years now, but it’s still evolving every year as technology improves. Personalised experiences give customers what they want without them having to search for it themselves. Personalising customer experiences can include tailored product recommendations, targeted emails and ads based on previous purchases or interests, and customized product bundles or discounts based on individual preferences or past behaviors.
Voice Search Optimization – Voice searches are becoming increasingly popular due to voice assistants like Alexa and Siri becoming mainstream tools for everyday use. Voice search optimization involves optimizing content for voice searches like these so that you show up when someone is looking for something specific online using a voice assistant instead of typing into a search engine or browser window. This means including long-tail keywords and natural language phrases in your website content so that your site shows up when people ask questions related to your products or services using their voice assistant device of choice.
As we look ahead towards 2023, these are just some of the many exciting eCommerce trends that you should be aware of as a business owner or digital marketer. Whether it’s using social commerce tools or leveraging artificial intelligence algorithms for personalised advertising campaigns – staying up-to-date on these developments is key in order remain competitive and successful with your online business!